Wrangling a video game’s social media circus is more of a full-time job than ever before, considering all of the various options out there. But does that mean that a game must avail itself of every outlet, no matter how ill-fitted it may be?
Diablo IV seems, ahem, hellbent on pushing those limits as Blizzard announced that it opened up an official WhatsApp channel for the online ARPG. You know, just in the event you… need to call it from another country? Or something? Listen, fans are just as mystified about this as you or I.
In any case, if you want Diablo IV to ping you with red-hot breaking news in the same app you use to talk to Aunt Frida in Greece, then here you go. The rest of us will sit over here and give Diablo IV squinty Ice Cube-style side eyes, and MOP’s Bree has another weird story to add to her end of the year list.
