branding
The Daily Grind: Which MMO could use a rebrand?
Indulge me, MMO fans, for just a minute for a makeup analogy. If you follow makeup trends, you know that for the last year...
Roblox is now referring to its ‘games’ as ‘experiences’ in light of Epic v Apple trial arguments
It would appear that Roblox is undergoing something of a branding shift, the timing of which is interesting to say the least. Apparently, the...
Best not be toxic on YouTube, Overwatch players, because Blizzard is watching you
Back in 2013, when Linda "Brasse" Carlson still fronted SOE's community branch, she made headlines for making SOE's anti-toxicity policies very clear. "If we...
Blizzard has decided to keep Battlenet around after all
Remember last September when Blizzard said it would be "transitioning away from using the Battle.net name" for the "central nervous system for Blizzard games"?...
Shadowrun Online rebrands as Shadowrun Chronicles, aims for April release
Shadowrun Online isn't Shadowrun Online any longer. Hot on the heels of its announcement that it's secured a physical distributor, the game has rebranded...
