The ESRB proposes new microtransaction label, while Hawaii’s Chris Lee questions the ESA on lockboxes
The Entertainment Software Rating Board claims it’s taking steps to solve the lockbox crisis, in part in response to bills before multiple state governments as well as discussions in (and ultimata from) the US senate’s commerce, science, and transporation committee. ESRB President Patricia Vance told journalists today that the non-government body will mandate special labels applied to video game boxes notifying consumers that in-app purchases and cash-shop transactions are part of those games. It won’t be explicit to lootboxes, she argues, because “a large majority of parents don’t know what a lootbox is.” It’s set up a new website to explain parental controls to parents as well, though we don’t recall anyone asking for that.
But maybe don’t get too excited. Polygon argues that the proposal “feels like a plot to get legislators off the back of the industry, not a serious attempt to fix anything,” since pretty much every video game would have this relatively generic label and there’s an overt attempt to deflect all real responsibility to parents. Moreover, the ESRB still isn’t requiring publishers to disclose odds for their gambleboxes.