transmedia synergy
Today in transmedia synergy: Bungie and CDPR announce Destiny 2 x The Witcher collab
Who had Destiny 2 x The Witcher collab on ya 2023 bingo card? Yep, this is for some reason happening. Don't think too hard...
Overwatch 2’s LE SSERAFIM collab event brings new skins, limited-time mode, and dance moves November 1
Overwatch 2 fans likely already knew about the incoming collaboration with K-pop group LE SSERAFIM, but now there's a whole trailer and half of...
Diablo IV enlists Sarah Michelle Gellar for a vampire hunting contest to promote the Season of Blood
I can't really fault Sarah Michelle Gellar for continuing to use her role as Buffy the Vampire Slayer to get money - if I...
Final Fantasy XIV and Insert Coin collab to release a jacket styled after the Samurai class
Do you love the Samurai job in Final Fantasy XIV? Does seeing its job stone symbol make your heart sing? Are you willing to...
SMITE and RuneScape renew their collaboration with new and returning hero skins
Last November saw the unlikely combination of RuneScape and SMITE in a collaborative event that featured several members of the MOBA roster done up...
Amazon Prime’s exclusive Fallout TV series confirms a premiere date of April 12 next year
Over the past couple of years we've been keeping track of the upcoming TV series based around Fallout, which was first confirmed in 2020...
Overwatch 2 outlines upcoming character balancing, promises more ways to acquire popular skins
Season 7 is well and truly underway in Overwatch 2, which means that the developers are taking a look at player feedback and metrics...
Fortnite embeds an official Alan Wake gameplay experience as Fortnitemares is underway
Who wouldn't want to play the somber and atmospheric Alan Wake within the cartoon-y and generally more colorful pastiche of Fortnite? Yes, it's true:...
Funcom releases a free Conan Exiles-themed text adventure
Just because Conan was an illiterate brute who'd much rather be burning down libraries than curling up with a good book in an overstuffed...
Transmedia madness roundup: PUBG’s KFC collab, Animal Crossing’s LEGO figs, and Roblox’s Barbie experience
The strange bedfellows made of game studios and other brands has been A Thing for a while - we've even made a whole Golden...
Fae Farm launches cross-promos with fast food and grocery chains, heralds strong initial sales
Any game is happy to herald that it's doing big things, but how many of those games are eager to announce partnerships with Dippin...
Diablo’s Inaris and Lillith are among the guest characters being sold in Call of Duty Season 6
The current iterations of Call of Duty are apparently going to be absolutely awash in things when Season 6 arrives to Modern Warfare II...
Magic: the Gathering Arena is teaming up with IHOP (yay pancakes?)
Down at the plaza, there is an IHOP and a Denny's locked in a struggle like rival gangs in West Side Story. Who will...
Overwatch 2 enlists John Cena to hawk August’s PvE story missions – and the associated bundle purchase
It would appear as if Overwatch 2 is going to some lengths to promote August 10th's Invasion update. Blizzard decided to introduce a hacker...
War Thunder launches a crossover event featuring enemies from the single-player FPS Atomic Heart
The Soviet alt-history FPS Atomic Heart and the historical military vehicle battler War Thunder have clapped hands for an intriguing collaboration event featuring one...
Rocket League announces a Transformers crossover featuring Bumblebee and that’s it
It seems like Transformers would be a pretty big asset in a match of Rocket League, what with the whole "cars that turn into...
Diablo IV contends with server issues, Megan Fox promo, and Whoopi Goldberg yelling at Blizzard
The launch week for Diablo IV continues to be both enthusiastic and shaky, with server issues and unexpected downtime plaguing the online ARPG. Some...
Riot Games collabs with Coca-Cola on Coke Ultimate flavor, the taste of League of Legends XP
You know, I came very close to sending a MOP staffer in California to the reveal of this promo, but since it has almost...
Grab a Lords Mobile new player bundle in honor of its How to Train Your Dragon crossover
File this one under "weird collabs, but not even the oddest one we've covered today because it's been one of those days":Â IGG's seven-year-old multiplayer...
Korea Tourism Board uses Black Desert’s upcoming Land of the Morning Light as ad campaign theme
We all know that Black Desert is a Korean MMORPG. We also know that the Land of the Morning Light update is on its...
