“This is not a game. Or is it?”
Conspiracy theories and paranoia were hot with pop culture in the 1990s, largely thanks to movies like The Net and TV shows like the X-Files, which had the tagline of “I want to believe.” With the rise of the internet during the decade and the fantastic leaps and bounds technology had been making, people were not only experiencing new ways to play games but also growing suspicious that these tools could have a sinister side.
It was into this niche that EA stepped to create an ambitious $20 million project that would fuse massively multiplayer interactivity, the growing variety of technological mediums, and conspiracy theories together. The project was Majestic, an alternate reality game (ARG) that would be the most expensive and highest profile attempt to date. It generated great amounts of interest and publicity, had a promising start, and then flared out hard by the end of 2001.
Considering how ARGs and MMOs have crossed paths since, most recently with The Secret World and Overwatch, I wanted to revisit an attempt to develop a game that would run parallel in many ways with the industry that we love today.