Back in March, we used a Richard Bartle blog post to discuss retention in MMOs and how developers could up their stickiness factor. But in rereading it, I notice that most of us took as a given that MMOs want to increase their retention in the first place. And I’m not so sure they do anymore.
What studios actually want is to make money. For subscription games, sure, retention is equivalent to direct and obvious money in the bank. But for free-to-play and buy-to-play games, it’s not quite so direct. Presumably, roping players in, bringing them back again and again and keeping them playing for years, increases the likelihood that they will buy something. But instead of spending resources trying to make that happen in MMOs, why not just spend resources on, say, paid DLC and expansions, which you know a sizable number of people will buy flat out? And who cares if they leave in between as long as you got their money?
Are we not already seeing that exact model for non-subscription MMOs? Do MMORPG devs worry too much about player retention?