Pokemon Go raised $5.8M Sunday in spite of live event catastrophe
Pokemon Go’s weekend Fest event may have been a massive and predictable failure of communication and preparation, but it wasn’t a failure for Niantic’s piggy bank: SensorTower reports that the game pulled in almost six million bucks on Sunday alone as players logged in to catch special legendary pixel critters.
“According to our revenue data, players spent approximately $5.8 million worldwide in the game on Sunday, July 23, the day publisher Niantic flipped the virtual switch that unleashed two legendary creatures into the game world for players to team up and (attempt) to capture,” says the app-tracking firm.
That makes this past Sunday the biggest revenue day for the game since its Halloween event last year, in spite of the flopped Chicago event that saw Niantic’s CEO booed onstage. No bad deed goes unrewarded, right?
We covered the disastrous Pokemon Go live event at length earlier this week. Niantic has since apologized, with representatives saying they were “horrified” at how it all went down and offering compensation, though they’ve pinned at least part of the blame on network providers.