SuperData predicts huge gains for virtual reality over the next four years
SuperData was rather famously quoted all throughout the industry at the end of 2016 following its research-backed proclamation that virtual reality was the “biggest loser” of the holiday gaming sales season. But this week, the company has issued an infographic suggesting that VR is now “on the rise” and its best days are ahead of it.
Last November, the research firm adjusted its original estimates for VR sales after both Sony and Google saw significantly fewer than anticipated VR headsets sold to consumers. However, SuperData explained at the time that headsets were suffering from “supply inconsistencies,” poor sales tactics during the holidays, and the absence of high-demand games and apps to drive sales — none of which was irreversible.
The new infographic anticipates a “steep rise” in VR adoption over the next few years, though it’ll be one still vastly overshadowed by the use of TV, phones, and PCs. While SuperData suggests most of the profits are in the devices themselves right now, it predicts that by 2020, revenue from VR will near $40B US and eventually be more evenly distributed over hardware and software.
By the by, even if every other VR device teamed up, the Samsung Gear would still kick their butts all by itself in terms of VR devices shipped last year — it’s not even close. Take a peek below.