generative ai
Ubisoft inists its AI-powered NPC tech will be used only if valuable to creatives
When Ubisoft debuted new generative AI NPC tech at GDC this year, it made a lot of promises that it would gather industry feedback...
Blizzard’s John Hight on using AI to support World of Warcraft’s artists, not replace them
Franchise director John Hight might have spent some of his GDC time last month drawing a mystery line for World of Warcraft subscriber numbers,...
GDC’s 2024 industry survey: Game devs weigh in on AI, layoffs, unionization, RTO, and more
Every year, GDC conducts an industry-wide survey of game developers and compiles the results in its State of the Game Industry, the 2024 edition...
Square-Enix’s new president mentions blockchain and generative AI in new year letter
The departure of Yosuke Matsuda from the presidency of Square-Enix in 2023 means that at the top of 2024, he has not written a...
