A game where the studio pays out millions to players? What kind of bizarro world are we living in, anyway?
When it comes to the runaway hit ROBLOX and its business model, this sort of thing is quite possible indeed. ROBLOX allows indie developers (including its own users) to come in and construct their own games using the “creation platform.” These people then get a cut of the profits, and everyone goes home happy. Gamasutra reports that ROBLOX is on track to pay out — wait for it — $30 million or so to these indie devs by the end of 2017.
Right now ROBLOX is splashing around in the waters of cross-promotion with Netflix’s new Voltron Universe series. An in-game event gives players the chance to fight alongside the mighty robot and earn some Voltron-themed weapons before the promotion ends on August 10th.
ROBLOX is now up to 56 million monthly active users — and that number just keeps on going up. The platform climbed onto the Superdata charts in June as the 9th top-grossing PC game over the course of the month.
