Official Site:Â Roblox
Launch Date: 2016
Genre:Â Family-Friendly Online Sandbox
Business Model: F2P (Cash Shop)
Platform: PC, Mac, iOS, Android, PS4, Xbox One
roblox
Roblox’s Beetlejuice transmedia synergy merges a minigame with a movie ticket vendor
So I have some good news and some bad news. The good news is I'm not going to be able to resist saying Beetlejuice...
Roblox Q2 2024: Revenue rises, CFO steps down
It's time for a fresh quarterly report, and this time it's coming out of Roblox, which saw its second quarter earnings for 2024 rise...
MMO Business Roundup: Roblox’s 4D AI, Perfect World’s layoffs, Bethsoft’s unionization, and Rockstar’s ambitions
Welcome back to another roundup of MMO and MMO-adjacent industry news. Business business business!
Roblox - The controversial games giant now claims that it's "building...
The virtual Ikea in Roblox is open with 10 virtual employees
So maybe you work at Ikea. We don't judge you. But with the help of Roblox, 10 employees of the company get to work...
Ikea wants to pay people to sell furniture and serve meatballs inside of its digital Roblox store
It looks as if shopping in a boxy Walmart was just the tip of the retail hell iceberg in Roblox: The furniture store Ikea...
MMO Business Roundup: Krafton and Roblox post Q1 2024 gains while Unity bleeds nearly $300M
Welcome back to another quick roundup of some MMO and MMO-adjacent industry news! And this time around, it's the Oops! All Q1 Reports edition!...
‘Evergreen titles and robust content pipelines reign supreme,’ says games industry firm Newzoo
We conveniently had a community discussion on the meaning of old-school when it comes to MMOs earlier this week, so consider that required reading...
Walmart now has a digital storefront for real-world goods operating from inside of Roblox
Buying things online from Walmart's website? Like some kind of boomer? That's so last decade. If you want to take your digital Walmart shopping...
Roblox game Piñata Smashlings announces collab event with Care Bears in September
We assure you, that headline wasn't generated by some LLM plagiarism dispenser; this was written by an actual human who is here to inform...
Roblox walks back statements that children earning money is a ‘gift’ and not exploitation of labor
Roblox's PR department has found itself in the unenviable position of providing cover for some dumb nonsense an executive said at GDC this year....
LOTRO Legendarium: Middle-earth’s world integrity is an endangered species in MMOs
Back in 2018, Steven Spielberg adapted the popular novel Ready Player One into a film. It seemed like a great pairing: The master director...
MMO Business Roundup: Jagex dinged by UK government, Roblox AI tools, and Epic v Apple plods on
Do you hear that? It's the rhythmic tinkling bells of Business Cat's collar as she merrily skips forth with another round of industry stories...
Roblox unveils horror-themed games featuring Poppy Playtime and Chucky
Roblox and horror aren't generally things that one assumes would blend together (unless you consider Roblox Corp's own real-world awfulness), but those two tastes...
Q4 2023: Nexon, Krafton, and Roblox all posted soaring revenues in 2023
Welcome back to another MMO business roundup - this one all about financials for some of the companies we keep an eye on 'round...
MassivelyOP’s 2023 Golden Yachties: Best Worst MMO Transmedia Synergy
Welcome back to MassivelyOP's not-so-serious end-of-the-year awards as we present our award for Best Worst MMO Transmedia Synergy. Yes, it's the Golden Yachties series,...
Working As Intended: The hits and misses of our 2023 MMO predictions
We've been offering up an MMO predictions list for Massively Overthinking for years upon years now as our writers and readers prognosticate on the...
MMO Business Roundup: Gaming addiction, GTA6, Ubisoft layoffs, Epic v. Google, and more
Welcome back to another roundup of MMO and MMO-adjacent industry news. There's been a lot this week, so we'll keep 'em brief!
Addiction: A woman...
The MOP Up: Coop roguelike Inkbound removes all in-game monetization
It's usually the case that a live service title adds more monetization over time, not less. But with action roguelike coop Inkbound, "less" is...
Roblox is forcing remote staff back into the office next year
Roblox is joining the growing chorus of tech companies attempting to force staff - some hired as remote workers - back into physical offices...
Transmedia madness roundup: PUBG’s KFC collab, Animal Crossing’s LEGO figs, and Roblox’s Barbie experience
The strange bedfellows made of game studios and other brands has been A Thing for a while - we've even made a whole Golden...