Just in case you have a friend who is still under the delusion that video games are a niche entertainment market, you might want to point them in the direction of this report from the Entertainment Software Association.
According to a new 2017 study, 65%Â of American households don’t merely play video games — but do so on a regular basis. A slightly higher percentage of households, 67%, own some sort of video game device (and 11% of households have a VR set). What’s up, you two-percenters?
While kids certainly make up some of the demographics here, it’s actually adults who are the majority of household gamers. The report said that the current average age of a gamer is 35 and that 72% of household gamers 18 years of age or older.
It’s certainly good to hear that gaming isn’t being treated as an isolated experience, as 67% of parents play video games with their kids at least once a week. A large majority of parents feel that video games have a positive impact on kids’ lives and use the ESRB rating system to evaluate game content.
