We’ve got some MMO industry topics you shouldn’t miss, so welcome back to our MMO business roundup!
• Last week, Pokemon Go company Niantic previewed what it’s calling the Niantic Real World Platform, a huge step forward for augmented reality games and tools.
“The Niantic Real World Platform advances the way computers see the world, moving from a model centered around roads and cars to a world centered around people. Modeling this people-focused world of parks, trails, sidewalks, and other publicly accessible spaces requires significant computation. The technology must be able to resolve minute details, to specifically digitize these places, and to model them in an interactive 3D space that a computer can quickly and easily read. We are also tackling the challenge of bringing this kind of sophisticated technology to power-limited mobile devices. The highest quality gameplay requires a very accurate ‘live’ model that adapts to the dynamics of the world. It needs to accomplish the difficult task of adjusting the model as the environment around the user changes, or as people move themselves–or their phones.”
South Korea’s Bluehole has been busy as the rise of PUBG has filled its coffers. It partnered with Tencent. It’s been hiring for TERA’s mobile port and even snapping up execs from Riot. It fended off rumors of a Microsoft buyout. It teamed up with Kakao for Project W. It built subsidiary PUBG Corp offices in four corners of the globe. And now, it’s picked up two more studios.
GIbiz reports that Bluehole and PUBG Corp have bought up MadGlory. We don’t know how much money changed hands, but we do know that the company is primarily focused on “custom matchmaking engines” and other multiplayer tools. The publication suggests that the newly dubbed PUBG MadGlory will be working on the PUBG Developer Portal coming out in April, which will basically allow community modders access to the API.
And MMO Culture has a brief piece out on Bluehole’s acqusition of Red Sahara Studio, a mobile studio that will be working on another TERA spinoff.
What’s going on in the online video games business this week? Let’s dig in.
Steam, toxicity, and Kartridge
The Center for Investigative Reporting (via Motherboard) has a scathing piece out on Steam toxicity this week. Valve has traditionally maintained a hands-off approach with Steam groups, which means that the groups can easily become a toxic cesspit. The platform is accused of being loaded with hate groups, many of which support racist agendas or promote school shootings. Motherboard notes that Valve has refused to respond to questions on this topic since last October.
Meanwhile, Kongregate is launching Kartridge, a potential Steam competitor that says it will embrace indie “premium” titles and small-fry developers. “Our initial plan is that the first $10,000 in net revenue, one hundred percent will go to the developer,” Kongregate’s CEO says. “We’re not coming in just to build another store. No-one needs that. This is about building a platform that is focused on creating a very fair and supportive environment for indie developers” – as well as on social and community tools.