wow factor

All right, let's get it over with. I didn't really want to write this column, not because I didn't think there was anything to talk...

Last week, I argued that a lot of the elements of World of Warcraft: The War Within that at least sound good on paper....

So now we know what's coming next. World of Warcraft: The War Within is our next expansion, and... you know, that's not really a...

This year's opening ceremony for BlizzCon did not feature the usual kickoff of a new major World of Warcraft reveal followed by a lengthy...

Here in WoW Factor, I haven't held back about the fact that the upcoming BlizzCon is not a good idea or the fact that...

So if you missed Justin's recent column, he mentioned how bad leveling feels these days in World of Warcraft and some of the reasons...

The other day, I got a nasty email from a World of Warcraft fan. This is not inherently unusual; it happens a couple of...

On May 4th, 2019, tickets for BlizzCon 2019 went on sale. This was not in and of itself a surprise, with the event happening...

This is not really a column about Khaz Algar in World of Warcraft, or at least not in the sense that you might expect...

The other day, I was talking with a friend about another MMO altogether. It doesn't actually matter which one it was because the important...

So in April last year, I wrote a whole article about how World of Warcraft's development team was taking a gigantic misstep when it...

Last week's column about World of Warcraft prompted some really interesting comments that I think are worth talking about; in fact, I very nearly...

When I saw that there was an event happening on Thursday for World of Warcraft's next patch, I had to do a double-take. I...

So before I start this column, I want to make something very clear: I do not for one moment, in my heart of hearts,...

As we are all waiting for Twitter to finish imploding under its current ownership (because nothing is more fun than rich idiots buying things...

Last time we were here, I wound up just talking about potential class and race additions for the next World of Warcraft expansion. As...

Last week I talked about potential destinations for the next World of Warcraft expansion, which is actually a pretty short list when you think...

We have a BlizzCon coming up in November. This strikes me as a phenomenally bad idea, like someone proposed it in a meeting to...

So yesterday our Massively Overthinking roundtable asked everyone to sound off on the future of Blizzard because... well, the studio had a plan to...

The weird thing about my current position is that for the first time in at least a little while, there isn't a new disaster...