wow factor

Talking about this company is always so exhausting, but let's do a quick recap: Brian Birmingham was, up until recently, one of the top...

For a long time, World of Warcraft has suffered in the crafting department. Basically every single expansion for the game has promised overhauls and...

Hey gang, who wants to go explore new zones in Dragonflight? Does that sound exciting to you? That's great, and for the past several...

So, last week there was a bit of unusual timing. I had finished my column about World of Warcraft's Trading Post, and on the...

I could, in theory, spend today's WoW Factor talking about the launch of the first endgame season in World of Warcraft: Dragonflight, but quite...

So now that first impressions are out of the way and I can focus on other things like making sure that my alts get...

For most of 2022, World of Warcraft: Dragonflight was so far down my list of "most anticipated releases" as to be falling off the...

Eventually, you are going to have to fight something in World of Warcraft: Dragonflight. Of course, by "eventually" I actually mean "more or less...

As is always the case with these World of Warcraft impressions, there was no way to stop with just part one. There's other stuff...

While it's not really what will serve as a foundational component of my evaluation of World of Warcraft: Dragonflight as a whole, I think...

The whole plot with the Primalists in World of Warcraft could turn out to be a very interesting overall course... or it could turn...

With the second part of the Dragonflight pre-patch live, I have now been granted an ability I did not particularly want in World of...

Sometimes it's not fun to work in this particular industry. Not in the sense that it's horrible, but in the sense that you've written...

This entire column came about because our team was discussing World of Warcraft at work and I observed something kind of odd: The Dracthyr...

We are, at the time of this writing, less than a week out from the second part of the Dragonflight pre-patch for World of...

If you don't want to read an entire column in which I talk about the new talent trees in World of Warcraft... good gosh,...

So we now know exactly how World of Warcraft is going to handle the Dragonflight pre-patch. We'll be getting the initial launch of systems...

Before I had played World of Warcraft and back in the time when I allowed myself to speculate more freely on what games would...

Human beings love narratives. We love stories too, but narratives are like the arch version of that. You don't need an elaborate story about...

Aw yeah, who likes math? I like math. I really like math, and you all know it, and you have to consistently sit there...