Smilegate pushes Crossfire in the west with a new European office

What the heck is Crossfire? It’s a game that makes quite a bit of money, according to SuperData; we’re talking in the “massive numbers at the top of the list” category here. And yet it hasn’t really gained much traction in the west for whatever reason, as evidenced by the fact that this piece could open off with “what the heck is Crossfire” and most of our readers were probably nodding. So the fact that Smilegate is opening a European branch to help push the brand should say something.

Smilegate Europe’s biggest push will be getting Crossfire accepted as an eSports venue, although it’s probably facing an uphill battle against existing Western favorites such as Overwatch. Still, more games is a good thing, isn’t it? Time will tell if this push finally breaks open the western market for the title or ultimately fails to make a dent.

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9 Comments on "Smilegate pushes Crossfire in the west with a new European office"

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Melissa McDonald

from the representative screenshot I’d be more interested in playing a game like that than Overwatch.

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Jack Pipsam

Oh man, I was playing Crossfire in early high-school because I legit didn’t have the money to buy Counter-Strike at the time, so it was free and I was like “ayyeee lamo”.

I enjoyed it a lot at the time, not sure what it’s like now though.

purplecopper
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purplecopper

That popular? It looks like a Counter-Strike 1.6 and some half-life mods thrown into the mix.

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CloakingDonkey .

it’s in fact second only to LoL in revenue… for some reason the Asian and Russian market loves this game.

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Jack Pipsam

It is huge in some regions.

But it really is just a free clone of Counter-Strike at its core which has had extra stuff added on top of it over time.

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Meanie

Their NA publisher is Z8games, which is one of the worst publishers for any game I’ve ever dealt with ever. (Lost Saga) Severe lack of communication, accountability and just generally bad F2P practices.

I’ve never played CF though.

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Pedge Jameson

Oh great this is gonna be fantastic.

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Wendigo Runner
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Pedge Jameson

So much the comments are FLOWING!!

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