The sad news about Asta and ELOA‘s upcoming closure prompted a musing from longtime commenter GreaterDivinity regarding the import-run-close model that has long been the domain of certain publishers. You know the ones. It’s a pretty reliable plan: Import a new game with enough existing content to spread it out over a year or so, get people invested in the game for that span of time, then shut it down and import something else. It presupposes that the game is meant to shut down after a certain amount of time, but it certainly does line up with what’s actually been seen happen on a regular basis.
On the one hand, this seems like something that should already be gone; when you can count the number of subscription-only games on one hand, it seems odd to assume you can gain traction with a quickly translated game compared to market leaders. At the same time, it’s been a staple of the free-to-play market for quite some time, and the publishers who import these titles seem no closer to running out of stuff to import or an audience for their titles. Do low-budget imported MMOs have a place in the current market? Are they doomed to be obsoleted by free-to-play titles with higher budgets and production value meant to be played over a longer term? Or do they still have a dedicated audience who prefers title turnover to playing Star Trek Online or Neverwinter for years on end?