Even if you’re among the select elite of society that has access to Twitch Prime and its bevy of benefits, you will no longer be exempt from the plague of common advertising. That’s because Twitch has decided that universal ad-free viewing no longer will be a perk of the Prime program and will be ending that benefit on September 14th (or October 15th if you are a Twitch Prime member with a monthly sub).
“Advertising is an important source of support for the creators who make Twitch possible,” the company said. “This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. We want Twitch to remain a place where anyone can enjoy one-of-a-kind interactive entertainment, and ads allow us to continue making Twitch the best place for creators to build communities around the things they love and make money doing it.”
You can access ad-free viewing if you subscribe to Twitch Turbo, however, at a rate of $8.99 per month. And as a Prime member, you also still get one “free” sub per month, which will allow you to avoid ads on one channel at least. (We hope you’re using it on Massively OP!) No other Twitch Prime benefits will be changing at this time.