Today is Pokemon Go’s second-year anniversary. Last year’s report card had to grapple with things like the game’s rapid rise and fall as a fad, its severe lack of promised content even with its first major update, crimes associated with the game, and being somewhat anti-social – and that was before the disaster known as Pokemon Go fest 2017. It was probably the worst way to start off a new year for your game, and it’s probably no surprise that our coverage of the game waned after the fallout.
But something happened. Whether it was because series Director/Producer Junichi Masuda was there to witness the horror or because some internal change in Niantic’s process changed, we’ll probably never know. But change came. Generation 3 became Pokemon Go’s One Tamriel. Suggestions I’d made previously happened and are still happening. The numbers are showing that the improvements are paying off, as the game’s playerbase is at the highest it’s been since its 2016 peak, after having gone through a brutal 80% dropoff. I thought I was being overly optimistic with my 2018 predictions for the game, but so far, so very good!