Things are looking pretty rosy for Nexon as the studio posted its Q4 2017 financials. Revenue and profit both shot up compared to the year previous, and Dungeon & Fighter has proved to be a smash hit in China.
Nexon reported that it made around $2.2 billion in revenue for 2017, a number that is up 28.3% from 2016. The company attributed the success to increased sales in China and stable economies among the countries in which it does business.
The studio made 72% of its revenue from PC and 28% from mobile. Breaking income down by countries, China was the largest at 43%, followed by Korea (40%), Japan (6%), and North America (6%). Nexon also split its stock at the time of this report, taking it from 440 million shares to 1.4 billion shares.
Earlier this month, the studio was hit by a round of layoffs that may have impacted as many as 20% of the company’s western office.
AKA, the ‘East’ is far more forgiving toward cash shop abuse just yet… and we have a problem with it in the ‘West’ with people being forgiving toward it. XD
Well, to be fair a lot of that is effort in bringing over games and all, but a good chunk of that really is how many people are willing to pay out without getting bitter and leaving a game.
So if that 6% is post-layoffs … how bad was it before the layoffs?
That’s revenue I believe, so operating costs aren’t a factor.
Though it definitely would explain the layoffs. I don’t think they’ve ever had much of a presence in NA, revenue numbers have consistently been very low in this region. It seems they’ve sorta attempted to beef up their presence here a a few times over the years but it’s always been a very cautious expansion that never really pans out.
I’d be real curious to see what a serious attempt at breaking into the NA market in a meaningful way looks like, though. They don’t necessarily have a bad library of current and upcoming games so it’s not like they don’t have anything to work with.
They were a force back when F2P was the new Hotness: Mabinogi and Maple Story were huge hits back in the day … last real big push they made was with Vindictus, but that game went nowhere fast and Nexon has not been back in the ring with a high end Korean title since then (and no, Riders Of Icarus does not really count).
I think where issues really started was when Nexon bought stock in NCsoft … my heart wants to say that was when they stopped pushing for the US market.
They probably had a road map laid out to take over NCsoft & then use them as their main front in the US.
They could try MapleStory 2…where I could spend hours on the said game’s character creator adjusting all those pigtail attributes! <3
Mabinogi 2.
Please! I don’t need this negativity in my life right now.
? o.O
…hope you guys are not taking my silliness too seriously. :(
I assume this data is for the quarter ending 31 Dec 2017 and I think the layoffs were after that.