Hey Alexa, where’s Blind Mary? Activision and Amazon put game advice on personal assistants
Among hardcore MMORPG players, particularly vets of a certain age, there’s a longstanding grudge against the shift toward being able to look up every single thing about the game on some website somewhere. If that describes you, you’re definitely not going to like the evolution of that – you won’t even have to type your dumb questions, just shout them into the air.
We’re talking about the ubiquitous branded personal assistant, of course – specifically, Amazon’s Alexa, which in partnership with Activision is now beta testing a “personal voice-controlled reconnaissance scout” in Call of Duty that” grants the player “critical intel, personalized instruction and essential after-action reports in real-time so you can take your game to the next level.”
“Call of Duty analyzes your in-game performance to make personal recommendations, such as game mode strategies, optimized loadouts, and areas where you can improve. The more you play, the more effective Call of Duty’s intel will become. […] You might miss a shot, but Call of Duty won’t. Logging every bullet of every match, Call of Duty delivers up-to-the-minute access for key measurable stats. From K/D ratio and winning percentage to how many objective points you’ve secured, Call of Duty knows all.”
Call of Duty today, MMOs tomorrow? Nope, this isn’t creepy at all. We can’t imagine how this could possibly be abused.