Twitch begins beta testing ‘multiplayer ads’ as the company’s co-founder leaves for his ‘next adventure’

    
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Twitch, as a business, is powered by ad revenue. It’s a fact that viewers have to live with when watching their favorite streamers. However, Twitch is looking to make that experience a little more interactive as well as directly rewarding to creators with Multiplayer Ads, a new form of advertisement that lets viewers see the same commercial at once, then vote in a related poll to reward the streamer with Bits from Twitch.

The feature is currently in a closed beta with a limited number of streamers being selected for the test. Furthermore, creators that have been selected for the beta have a limited number of Multiplayer Ads that they can run. As for viewers, it is effectively as simple as watching the ad and participating in the poll, and while poll participation isn’t compulsory, it certainly is encouraged. Especially if viewers want to hand over some free bits. “We want our creators and fans to have the opportunity to experience everything together, and support their favorite creators along the way,” says Twitch in a statement.

Speaking of Twitch as a business, the company’s co-founder Kevin Lin is officially departing after nearly 13 years. “I’ve spent nearly a third of my life bleeding purple — even before we were purple — and I am so proud of everything we’ve achieved in these twelve and a half years,” he writes. “After many months of contemplation, I’ve decided it’s time to journey into my next adventure.”

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MilitiaMasterV
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MilitiaMasterV

The thing about ads, is that I never see them. I see them starting, then I’m on another tab not viewing the ad, then I come back when they are all over. And I mute them too, so they can’t make me watch them. Also use ad-block to block any and all of them that it can manage to. So they are literally getting no money from me, and wasting their efforts/time on trying to show me them. I tend to wander away from a Twitch user who uses the intermittent random ads too…so they lose a viewer.

I don’t care if ‘this is the only way you make funding’, because that’s a lie too.

Trying to put ads in our faces is just an insult to our intelligence.

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Kayweg

Do you want some more ads with your ads ?
I seem to notice more and more streams which are little more than promo for the respective game to begin with, by right they should already be tagged as ads.
Oh, but you can watch these with your friends….right, gtfo of here.

Zulika Mi-Nam
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Zulika Mi-Nam

I have been watching the youtube live streams of Dota tourneys since they are not tied to one platform.

It is my understanding that most streamers have no control over the ads. But some that have signed some of those higher ranked exclusive contracts do control some and they are obligated to manually roll a number of ads per those contracts – and they still may not have control over some of the ads like the ones that roll when you first go to a channel.

It’s changing by the day and it does not appear any changes are for the better.

I knew this was coming when Mixer died.

I do not think it is a just a coincidence that one of the founders is leaving either.

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kjempff

So since it is the streamer who initiate these “multiplayer ads” … if any streamer I watch does this, I can just say “no thanks” by unfollowing.

I already have a no-interruption rule when watching twitch .. it goes, if any ad interrupts a stream without the streamer taking a break = switch to another stream.. if it repeats = unfollow. Ads are ok at the beginning and end of a stream. Ads are supporting the streamers we watch, but interrupting content is where my limit is at. So tread carefully Twitch, you need me more than I need you.

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Sarah Cushaway

Happens to every major social platform. Remember when Youtube was awesome and not utter ad-laden shit? Remember when Facebook was just a Myspace upgrade before all the data collecting and in-your-face ads? Pretty much any successful site is going to be commercialized and monetized to hell and back. Yeah. Well, add Twitch to the list.

Zulika Mi-Nam
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Zulika Mi-Nam

I expected this sooner after the Amazon purchase.

Due to “corporate branding”, I also expected them to calm down some of the more “risky content” that occurs there since there is no parental controls process that can be enforced.

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Bruno Brito

And Twitter. I’m getting a shitload of “promoted” threads that are pissing me off.

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Arktouros

Ads on a platform that revolve around being there in the moment are abysmal. Someone saying “Hey come check out this guy do this thing” only to have to sit through 30 seconds of pre-roll adds is just completely pointless. I’d just rather not and later view the VOD with ads that get blocked instead or just go to YouTube instead.

Zulika Mi-Nam
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Zulika Mi-Nam

VODs are a great time saver anyway – doing some of that as well.

Fisty
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Fisty

These guys are always taking new adventures and journeys.

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Rndomuser

Twitch, as a business, is powered by ad revenue.

Not only, a large portion of income comes from the subscribers to various streamers, where a portion of subscription goes to Twitch. This is probably a more stable form of income for Twitch since it does not depend on things like fighting ad blocking tools or the amount of money the Ad companies are willing to pay to run their Ads and since the stable streamers who stream consistently usually do not have huge “dips” in number of subs and many of them (with very few exceptions) are willing to stay on Twitch instead of going to different platforms.

Sadly with the way Twitch has been very unfriendly towards some streamers and the viewers, I personally don’t see the reason to give a share of my subscription to Twitch, so I do not really subscribe to many streamers anymore (I believe I only use my Amazon Prime subscription to sub to single streamer since it is available for every Amazon Prime user). And I also do not see the reason to watch Ads on Twitch so I block them. I still support streamers whom I like through other ways, where Twitch does not get any revenue share.

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Jacquotte Fox Kline

Is this a joke? The ads are already out of control, especially for people who are prime and/or paying their fair share of subs and dono’s already.

Freddy
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Freddy

Twitch has gone so down hill it’s sad.

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Vanquesse V

The speed at which twitch is descending their hill of built-up goodwill is staggering.