Genshin Impact joins forces with McDonald’s in a new cross-promotion

    
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You know you’ve made some sort of, er, impact as a video game if McDonald’s is teaming up with you for a cross-promotion, so we’ll smile our greasy grins at Genshin Impact for nabbing an odd collaboration with the fast food chain this month.

“From September 17 to 29, McDonald’s locations across the US will feature themed foods and exclusive, limited-edition packaging. Those who purchase select items through the McDonald’s app will also receive some truly mouthwatering in-game Genshin Impact rewards,” a press release stated.

The studio said that this collaboration is limited to the United States only and is the largest such promotion it’s done in the country so far. By buying this incredibly healthy and definitely nutritious food at McDonald’s, players — if their organs can survive the trip home — are able to earn in-game rewards such as a wind glider’s “Wings of Delicacies” or a special “Crispy and Sweet” namecard.

I… I’m out of here. I need to go take a very long, hot shower.

Source: Press release
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