transmedia synergy

World of Tanks series unveils plans for Dune Part Two cross-promotion events and items

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Wargaming and Legendary Pictures have come together, given each other a high-five (probably with stacks of money in their palms), and decided that the...

Minecraft claps hands with H&R Block to premiere a ‘tax-themed gaming experience’ February 3

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Nobody likes doing taxes - heck, we're pretty sure that CPAs don't like doing taxes and it's their literal job - so it's really...

The Daily Grind: Do you even want an MMO with transmedia synergy?

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We've been talking about transmedia synergy again thanks to Dune Awakening, so I want to go at it from a new angle. The term...
shooooooot

Bungie announces genius Destiny 2 collab with BioWare’s Mass Effect franchise

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This week in transmedia synergy crosspromos that will break your brain along with the sanctity of whatever canon is left to us in MMOs...

Ubisoft’s Echoes of History podcast focuses in on the historical figures of Skull and Bones’ setting

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Ubisoft's upcoming Skull and Bones is inspired by and set in a time period widely known as the Golden Age of Piracy, specifically the...

Dune Awakening’s latest promo video shows Funcom’s lean toward transmedia synergy

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If you spent all last year waiting for Dune Awakening news, well, you're probably pretty hungry, as we got only a few scraps of...

MassivelyOP’s 2023 Golden Yachties: Best Worst MMO Transmedia Synergy

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Welcome back to MassivelyOP's not-so-serious end-of-the-year awards as we present our award for Best Worst MMO Transmedia Synergy. Yes, it's the Golden Yachties series,...

Tower of Fantasy readies a new content update December 21 and an Evangelion crossover in 2024

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Next week will see more more arrive to the shared world RPG of Tower of Fantasy, as the Electrifying Winter Rhapsody update will arrive...

Grab a Lords Mobile new player bundle in celebration of the Thanksgiving holiday weekend

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IGG's seven-year-old multiplayer mobile-and-PC strategy MMO Lords Mobile has arrived for your after-Thanksgiving coma daze to offer up some freebies on Black Friday in...

Today in transmedia synergy: Bungie and CDPR announce Destiny 2 x The Witcher collab

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Who had Destiny 2 x The Witcher collab on ya 2023 bingo card? Yep, this is for some reason happening. Don't think too hard...

Overwatch 2’s LE SSERAFIM collab event brings new skins, limited-time mode, and dance moves November 1

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Overwatch 2 fans likely already knew about the incoming collaboration with K-pop group LE SSERAFIM, but now there's a whole trailer and half of...

Diablo IV enlists Sarah Michelle Gellar for a vampire hunting contest to promote the Season of Blood

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I can't really fault Sarah Michelle Gellar for continuing to use her role as Buffy the Vampire Slayer to get money - if I...

Final Fantasy XIV and Insert Coin collab to release a jacket styled after the Samurai class

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Do you love the Samurai job in Final Fantasy XIV? Does seeing its job stone symbol make your heart sing? Are you willing to...

SMITE and RuneScape renew their collaboration with new and returning hero skins

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Last November saw the unlikely combination of RuneScape and SMITE in a collaborative event that featured several members of the MOBA roster done up...

Amazon Prime’s exclusive Fallout TV series confirms a premiere date of April 12 next year

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Over the past couple of years we've been keeping track of the upcoming TV series based around Fallout, which was first confirmed in 2020...

Overwatch 2 outlines upcoming character balancing, promises more ways to acquire popular skins

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Season 7 is well and truly underway in Overwatch 2, which means that the developers are taking a look at player feedback and metrics...

Fortnite embeds an official Alan Wake gameplay experience as Fortnitemares is underway

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Who wouldn't want to play the somber and atmospheric Alan Wake within the cartoon-y and generally more colorful pastiche of Fortnite? Yes, it's true:...

Funcom releases a free Conan Exiles-themed text adventure

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Just because Conan was an illiterate brute who'd much rather be burning down libraries than curling up with a good book in an overstuffed...

Transmedia madness roundup: PUBG’s KFC collab, Animal Crossing’s LEGO figs, and Roblox’s Barbie experience

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The strange bedfellows made of game studios and other brands has been A Thing for a while - we've even made a whole Golden...

Fae Farm launches cross-promos with fast food and grocery chains, heralds strong initial sales

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Any game is happy to herald that it's doing big things, but how many of those games are eager to announce partnerships with Dippin...

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