transmedia synergy

Bungie partners with shoe brand to release $140 Destiny 2 boots, sure why not

Let's be honest, Destiny 2 makes some very weird merchandising choices, whether it's Pop-Tarts, energy drinks, or scented candles. By comparison,...

Monster Hunter World preps November Resident Evil collab, counts 14M sales

If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be...

Pokemon Go preps World Tourism Day event as players report spawn changes

Did you know that World Tourism Day is this Friday, September 27th? Neither did I until I found out from the United Nations...

Roblox’s latest transmedia synergy event is with… Stranger Things

If you had "transmedia synergy" on your MMO bingo card, you're going to be happy about this post right here. Roblox is apparently...

Sea of Thieves is handing out a… free Halo pirate ship, sure, why not

Did someone call for transmedia synergy? How about bizarre crossovers? If you're a fan of both Sea of Thieves and Halo, that's exactly...

Fortnite and Nike’s Jumpman brand team up for a new LTM

I never would have thought to stir Fortnite and a brand of footwear together, but then again I also never would have thought...

Not So Massively: Mourning the wasted potential of Trion’s Defiance

One of my biggest gaming pet peeves is people declaring games "dead" before their time. If you can play it, it's not dead. This...

Niantic just released a Netflix anime series based on its MMOARPG Ingress

It's the transmedia synergy you didn't know you wanted but you're getting it anyway: Niantic announced the release of its Ingress TV show...

DC Universe Online launches Shazam movie tie-in lockboxes

Get your transmedia synergy tag out folks because DC Universe Online is literally built on it, and this week, it's launched a

Not So Massively: SMITE’s 6.1 update, RUST minicopters, World War Z’s launch date, and Battlerite’s F2P trailer

The Not So Massively games are piling up, so let's knock 'em out real quick here with the return of our old NSM...
waffle

The MOP Up: Diablo III’s anniversary dungeon returns

Anyone who missed out on Diablo III's anniversary dungeon can get back in on the fun and rewards thanks to its reprise...

The MOP Up: PlanetSide 2 throws a summer rager (August 5, 2018)

The MMO industry moves along at the speed of information, and sometimes we’re deluged with so much news here at Massively Overpowered that some...

Defiance 2050 officially launches as a free-to-play reboot on PC and console today

Trion has a big launch on its hands today as it pushes Defiance 2050 out of beta into a live state on PC...

E3 2018: Defiance 2050 reboot launches on PC and console July 10th

We've got an official launch date for the new Defiance, folks: Trion announced this morning that Defiance 2050 will hit all three...

Trion says the original Defiance is NOT being sunset or neglected for Defiance 2050

We were all pretty stunned when Trion announced Defiance 2050 last week, and indeed, we fired off a round of questions almost immediately....
gotta go to space

Star Trek Online hands out free ships today, but you’ll have to pay for a chance of one from Discovery

Happy Free Ship Day! This isn't us being cute; it's an actual holiday promoted by Star Trek Online every year on its...

Massively OP’s 2017 Blooper Awards: Best MMO crosspromotion

Massively OP's not-so-serious end-of-the-year awards continue today with our blooper award for Best MMO crosspromotion. And the winner is... Final Fantasy XIV's Stormblood...
what

Trion is trying to bring Defiance up to date on modern consoles

Most of you probably think of Defiance as "that game that used to tie into a TV show and is probably on borrowed...

Leaderboard: Is Destiny 2’s marketing brilliant or just plain nuts?

So this morning I'm dishing out cheese crackers for my kid, who was up all...

LOTRO Legendarium: What the Amazon TV series means for Lord of the Rings Online

If you haven't been paying attention to the television market over the past few years, you might have missed the fact that we are...

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