transmedia synergy

Black Desert sets Atoraxxion launch for July 21 as console counts 3M players

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I'm sorry to report that Cursed, the Netflix TV show that Black Desert collaborated with on a whole patch last year, has been canceled....

Fortnite sees basketball superstar LeBron James drop in and adds the Inflate-A-Bull invention item

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In our modern times, one of the bigger indications of hitting superstar status is being introduced as a playable character in Fortnite, and while...

World of Warships spearheads 17-hour international virtual museum hop next week

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If the suggestive World of Warships transmedia synergy we joked about earlier this week didn't grab you, maybe this much more serious and wholesome...

World of Warships introduces a limited-time event and special ship packs to celebrate Godzilla vs. Kong

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So what would happen if Godzilla and King Kong didn't slug it out kaiju-to-kaiju and instead joined their country's respective navies and commanded battleships...

Ubisoft announces Division movie, novel, mobile title, Division Heartland F2P game, and Division 2 update

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Ubisoft dropped a big nugget of news for The Division fans today: It's working on a new game in the franchise called Tom Clancy’s...

League of Legends is getting its own animated series on Netflix this fall

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If you're the sort of League of Legends fan who enjoys the game's animated cutscenes and promotional videos, then you'll likely love the news...

MMO Synergy: The Offspring, NERF, Monopoly, and Evangelion

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Who doesn't love a good round of corporate synergy? No, no, don't answer that, just cruise on to the next sentence. Today we're going...

CDPR says it’s ‘reconsidering’ Cyberpunk 2077’s planned multiplayer

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Covering Cyberpunk 2077 has been an exercise in frustration here on multiplayer-focused MOP as CD Projekt Red has been stringing along promises of a...

Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

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Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

Not So Massively: A eulogy for Anthem and Defiance

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Last week was a bloodbath. In a single day, we saw Electronic Arts consign one game to eternal maintenance mode, and Gamigo announced closures...

The Daily Grind: What’s your favorite weird cross-promotion with an MMO?

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So the Genshin Impact thing with KFC is weird, but let's be real, it's not even the first online game to have some tie-in...

Defiance and Defiance 2050 are dismissed from duty

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Clearly, Gamigo is cleaning house today. Shortly after announcing that the MMO publisher is shutting down Twin Saga, it also posted a farewell notice...

Genshin Impact will reportedly get a crossover promotion with KFC in China

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KFC has its fingers in a lot of weird things, whether it's visual novels, gaming PC creation, or attempts to hawk its product via...

Fortnite’s new LTM pits players against the Mandalorian and each other for a Beskar Umbrella

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What are you willing to go through for a unique umbrella in Fortnite? Are you willing to face off against one of the toughest...

Fortnite and Verizon have put together an in-game stadium to celebrate the Super Bowl

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It's either time for the biggest football game in America or a reason to check out some superb owls. It's almost Super Bowl Sunday...

The Division 2 lets players dress up like Resident Evil characters in limited-time collab event

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It's the 25th anniversary of the iconic Resident Evil series, which seems like the perfect occasion to... collab with The Division 2? Sure, why...

MassivelyOP’s 2020 Golden Yachties: Best worst transmedia synergy

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MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for best worst transmedia synergy. (If you’re wondering what the heck a Golden Yachtie is,...

Monster Hunter World celebrates the upcoming Monster Hunter film by bringing Milla Jovovich in-game

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So the general plot of the upcoming Monster Hunter film is an isekai story -- a bunch of military folks are somehow sucked into...

MapleStory announces spirited collabrotation with K-Pop band BTS

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I'm starting to gradually come to accept that my age, ethnicity, and lack of singing talent means that my chances of being recruited for...
Bye

PUBG Mobile hosts K-pop group BLACKPINK in a special ‘Fun Match’ collab broadcast

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For readers who happen to be fans of both PUBG Mobile and the K-pop group BLACKPINK, this morning is going to be a good...

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