transmedia synergy

Breathe, damn it!

SMITE launches its RuneScape crossover event with new skins and quests

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You might be inclined to say that all of the new skins characters get in SMITE are aimed at making your character looks much...

RuneScape previews its SMITE crossover and plants a garden in the desert, Old School RuneScape talks poll changes

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Today is seeing a veritable flood of news rushing out of Jagex's two ever-running MMORPGs RuneScape and Old School RuneScape, so we're going to...

Lost Ark announces an upcoming collaboration with The Witcher in spring 2023

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Would you like to share grunts with Geralt in Lost Ark? If you said something to the effect of, "That's not possible, you silly...

Fortnite celebrates the original Star Wars trilogy with skins and weapons during its Skywalker Week event

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The battle royale-cum-pop culture blender pitcher that is Fortnite is at it again. Starting today, the shooter is kicking off a Skywalker Week celebration...

MultiVersus brings on its Halloween event, adds Gizmo and Stripe to its roster of fighters

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The latest open beta patch for character brawler MultiVersus has a little something special for the '80s kids in its audience (or at least...

Riot Games and Lil Nas X release music video for the League of Legends Worlds 2022 anthem Star Walkin’

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The "president of League" and superstar rapper Lil Nas X has delivered on one of the promised portions of his collaboration with League of...

Riot Games names Lil Nas X president of League of Legends in a new collaboration for Worlds 2022

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What do the MOBA League of Legends and superstar rapper Lil Nas X have in common? On the surface, not much, but that's not...
once again

Destiny 2 continues its nonstop march of bizarre cross-promotional items with branded boots – again

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Yo yo yo, it's me, ya boy Titan4lyfe with another piece of noise on the latest and greatest cross-promotional merchandise opportunity from Destiny 2!...

SMITE’s midseason update adds Nickelodeon cartoon skins as pros and fans agitate for in-person esports

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SMITE players of a certain age might be taken with the MOBA's midseason update, which has the centerpiece of several Nickelodeon cartoon character skins...

Riot Games is throwing the Star Guardians at three of its titles in a 10 week-long mega event

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Love it or hate it, the magical girl anime sparkliness of the Star Guardians is coming to three different titles under Riot Games' umbrella...

Fortnite adds new movement features to Save the World and an Indiana Jones battle pass to battle royale

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For those few folks still holding on to the Save the World mode of Fortnite, there have been some new features added recently....

Fortnite introduces more skins and items from Naruto and the ability to fight against Darth Vader

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Murgrammeth, the Ever-Ravening Ur Beast, Subsumer of Pop Culture - otherwise known in this reality as Fortnite - is once again tossing as many...
It's a match made in somewhere.

Hot Pockets teams up with PUBG: Battlegrounds to award you awful cosmetics in a circuitous fashion

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The makers of Hot Pockets know what you want, players of PUBG: Battlegrounds. You want Hickory Ham & Cheddar, and you want it hot,...
Loggins dot emm pee three

War Thunder prepares to give players a ride into the Danger Zone with the eponymous update

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Cynical Brain: "Oh, look, here comes another War Thunder update. And they're calling it the Danger Zone update and they're adding the F-14 Tomcat...
Brand recognition!

Call of Duty now has its own line of scented candles from Wick & Skull

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Hey there, Billy my man. You look down in the dumps! "Gee willikers, Mr. Candleman, I sure am!" Why, whatsoever could be the problem? "Aw, it's my...

Perfect Ten: Obnoxious MMO buzzwords found in press releases

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So say that you write for MassivelyOP. Or say that you work for another news site while wistfully refreshing MassivelyOP's front page hoping to...
It costs.

Star Trek: Picard uses four Star Trek Online ships in its second season premiere

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The second season of Star Trek: Picard kicked off this week, and astute MMORPG players might notice one welcome addition to the 25th century...

World of Warships unveils plans for a Hot Wheels collab in March

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It's a well-known, highly scientific, immutable fact of physics that painting rad flames on the side of your vehicle will make it at least...

Massively Overthinking: Do cross-IP collabs and promos in MMOs bother you?

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Transmedia synergy. Let's just lead with that. We have a long tradition around here of teasing MMOs for jamming in these weird promotions with...

EVE Online is kicking off a huge collab with Doctor Who next week

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Well now, it's only the fourth day of January and we've already got a contender for most amazing and weird transmedia synergy cross-promotion of...

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