transmedia synergy

Fortnite introduces more skins and items from Naruto and the ability to fight against Darth Vader

2
Murgrammeth, the Ever-Ravening Ur Beast, Subsumer of Pop Culture - otherwise known in this reality as Fortnite - is once again tossing as many...
It's a match made in somewhere.

Hot Pockets teams up with PUBG: Battlegrounds to award you awful cosmetics in a circuitous fashion

16
The makers of Hot Pockets know what you want, players of PUBG: Battlegrounds. You want Hickory Ham & Cheddar, and you want it hot,...
Loggins dot emm pee three

War Thunder prepares to give players a ride into the Danger Zone with the eponymous update

3
Cynical Brain: "Oh, look, here comes another War Thunder update. And they're calling it the Danger Zone update and they're adding the F-14 Tomcat...
Brand recognition!

Call of Duty now has its own line of scented candles from Wick & Skull

17
Hey there, Billy my man. You look down in the dumps! "Gee willikers, Mr. Candleman, I sure am!" Why, whatsoever could be the problem? "Aw, it's my...

Perfect Ten: Obnoxious MMO buzzwords found in press releases

18
So say that you write for MassivelyOP. Or say that you work for another news site while wistfully refreshing MassivelyOP's front page hoping to...
It costs.

Star Trek: Picard uses four Star Trek Online ships in its second season premiere

15
The second season of Star Trek: Picard kicked off this week, and astute MMORPG players might notice one welcome addition to the 25th century...

World of Warships unveils plans for a Hot Wheels collab in March

3
It's a well-known, highly scientific, immutable fact of physics that painting rad flames on the side of your vehicle will make it at least...

Massively Overthinking: Do cross-IP collabs and promos in MMOs bother you?

16
Transmedia synergy. Let's just lead with that. We have a long tradition around here of teasing MMOs for jamming in these weird promotions with...

EVE Online is kicking off a huge collab with Doctor Who next week

22
Well now, it's only the fourth day of January and we've already got a contender for most amazing and weird transmedia synergy cross-promotion of...

Genshin Impact celebrates the real-life Alps with a web event and promotions at an Alpine ski resort

0
Is it weird to celebrate a mountain? Genshin Impact developer miHoYo didn't bother to stop and ask itself that question and instead is commemorating...
Defying logic...

The Daily Grind: What was the most painful MMO sunset of 2021?

23
We saw multiple smaller MMORPGs close down in 2021, and in fact in the new year we'll be recapping all of them. But in...

Black Desert sets Atoraxxion launch for July 21 as console counts 3M players

0
I'm sorry to report that Cursed, the Netflix TV show that Black Desert collaborated with on a whole patch last year, has been canceled....

Fortnite sees basketball superstar LeBron James drop in and adds the Inflate-A-Bull invention item

1
In our modern times, one of the bigger indications of hitting superstar status is being introduced as a playable character in Fortnite, and while...

World of Warships spearheads 17-hour international virtual museum hop next week

2
If the suggestive World of Warships transmedia synergy we joked about earlier this week didn't grab you, maybe this much more serious and wholesome...

World of Warships introduces a limited-time event and special ship packs to celebrate Godzilla vs. Kong

4
So what would happen if Godzilla and King Kong didn't slug it out kaiju-to-kaiju and instead joined their country's respective navies and commanded battleships...

Ubisoft announces Division movie, novel, mobile title, Division Heartland F2P game, and Division 2 update

14
Ubisoft dropped a big nugget of news for The Division fans today: It's working on a new game in the franchise called Tom Clancy’s...

League of Legends is getting its own animated series on Netflix this fall

4
If you're the sort of League of Legends fan who enjoys the game's animated cutscenes and promotional videos, then you'll likely love the news...
Oh.

MMO Synergy: The Offspring, NERF, Monopoly, and Evangelion

0
Who doesn't love a good round of corporate synergy? No, no, don't answer that, just cruise on to the next sentence. Today we're going...

CDPR says it’s ‘reconsidering’ Cyberpunk 2077’s planned multiplayer

35
Covering Cyberpunk 2077 has been an exercise in frustration here on multiplayer-focused MOP as CD Projekt Red has been stringing along promises of a...

Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

3
Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

ADVERTISEMENT

THE LATEST POSTS

TOP CONTENT