transmedia synergy

MMO Synergy: The Offspring, NERF, Monopoly, and Evangelion

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Who doesn't love a good round of corporate synergy? No, no, don't answer that, just cruise on to the next sentence. Today we're going...

CDPR says it’s ‘reconsidering’ Cyberpunk 2077’s planned multiplayer

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Covering Cyberpunk 2077 has been an exercise in frustration here on multiplayer-focused MOP as CD Projekt Red has been stringing along promises of a...

Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

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Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

Not So Massively: A eulogy for Anthem and Defiance

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Last week was a bloodbath. In a single day, we saw Electronic Arts consign one game to eternal maintenance mode, and Gamigo announced closures...

The Daily Grind: What’s your favorite weird cross-promotion with an MMO?

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So the Genshin Impact thing with KFC is weird, but let's be real, it's not even the first online game to have some tie-in...

Defiance and Defiance 2050 are dismissed from duty

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Clearly, Gamigo is cleaning house today. Shortly after announcing that the MMO publisher is shutting down Twin Saga, it also posted a farewell notice...

Genshin Impact will reportedly get a crossover promotion with KFC in China

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KFC has its fingers in a lot of weird things, whether it's visual novels, gaming PC creation, or attempts to hawk its product via...

Fortnite’s new LTM pits players against the Mandalorian and each other for a Beskar Umbrella

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What are you willing to go through for a unique umbrella in Fortnite? Are you willing to face off against one of the toughest...

Fortnite and Verizon have put together an in-game stadium to celebrate the Super Bowl

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It's either time for the biggest football game in America or a reason to check out some superb owls. It's almost Super Bowl Sunday...

The Division 2 lets players dress up like Resident Evil characters in limited-time collab event

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It's the 25th anniversary of the iconic Resident Evil series, which seems like the perfect occasion to... collab with The Division 2? Sure, why...

MassivelyOP’s 2020 Golden Yachties: Best worst transmedia synergy

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MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for best worst transmedia synergy. (If you’re wondering what the heck a Golden Yachtie is,...

Monster Hunter World celebrates the upcoming Monster Hunter film by bringing Milla Jovovich in-game

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So the general plot of the upcoming Monster Hunter film is an isekai story -- a bunch of military folks are somehow sucked into...

MapleStory announces spirited collabrotation with K-Pop band BTS

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I'm starting to gradually come to accept that my age, ethnicity, and lack of singing talent means that my chances of being recruited for...
Bye

PUBG Mobile hosts K-pop group BLACKPINK in a special ‘Fun Match’ collab broadcast

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For readers who happen to be fans of both PUBG Mobile and the K-pop group BLACKPINK, this morning is going to be a good...

Roblox is hosting a Lil Nas X concert series in-game this weekend

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Korn. BLACKPINK. Travis Scott. Breaking Benjamin. BTS. Alice in Chains. And now, Lil Nas X, if ROBLOX has anything to say about it. Yes, the...

Halloween festivities in GTAO, MapleStory, Aion, and Star Stable, plus a Halloween makeup collab in Elvenar

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We'll have our complete Halloween roundup ready next week, but in the meantime, we have some spoopy events you might not want to miss...

World of Tanks Blitz and Korn join forces for a music video, an event, and new game mode

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The band Korn is becoming no stranger to seemingly random video game collabs. The latest comes from World of Tanks Blitz, which sees the...

Phantasy Star Online 2 collaborates to sell NieR: Automata packs

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Have you ever been playing one game and felt that it could be improved by importing characters and looks from a completely different franchise?...

SMITE introduces the Teenage Mutant Ninja Turtles as unique character skins in an upcoming battle pass

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With the wild success of the Avatar and Korra battle pass, it's perhaps unsurprising that SMITE is going to try and pull the same...
why why why why why why

World of Warships enters into a crossover with Transformers for unique skins and voices

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It's time for Transformers to cross over with World of Warships, and that means... ship skins. Like, seriously, that's the thing. You might think...

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