The Daily Grind: What’s your favorite weird cross-promotion with an MMO?


So the Genshin Impact thing with KFC is weird, but let’s be real, it’s not even the first online game to have some tie-in with KFC. That would be Final Fantasy XIV, which also had a tie-in with Seven-Eleven in Japan and has offered promotional items for weird tie-ins with Amazon as well. Oh, and we can’t forget about EverQuest II having a pizza tie-in. There are a lot of these weird ties, in other words.

I kind of love them.

Sure, it’s all advertising designed to get my money, but if I’m going to be advertised at (and I most certainly am) I’d really prefer if that advertising and the cross-promotions were at least memorably weird. So what’s your favorite weird cross-promotion with an MMO? What’s your favorite moment of brands working together that don’t seem remotely tied together, and yet somehow they came together in the marketing?

Every morning, the Massively Overpowered writers team up with mascot Mo to ask MMORPG players pointed questions about the massively multiplayer online roleplaying genre. Grab a mug of your preferred beverage and take a stab at answering the question posed in today’s Daily Grind!
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