So the Genshin Impact thing with KFC is weird, but let’s be real, it’s not even the first online game to have some tie-in with KFC. That would be Final Fantasy XIV, which also had a tie-in with Seven-Eleven in Japan and has offered promotional items for weird tie-ins with Amazon as well. Oh, and we can’t forget about EverQuest II having a pizza tie-in. There are a lot of these weird ties, in other words.
I kind of love them.
Sure, it’s all advertising designed to get my money, but if I’m going to be advertised at (and I most certainly am) I’d really prefer if that advertising and the cross-promotions were at least memorably weird. So what’s your favorite weird cross-promotion with an MMO? What’s your favorite moment of brands working together that don’t seem remotely tied together, and yet somehow they came together in the marketing?