The Daily Grind: What’s your favorite weird cross-promotion with an MMO?

    
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So the Genshin Impact thing with KFC is weird, but let’s be real, it’s not even the first online game to have some tie-in with KFC. That would be Final Fantasy XIV, which also had a tie-in with Seven-Eleven in Japan and has offered promotional items for weird tie-ins with Amazon as well. Oh, and we can’t forget about EverQuest II having a pizza tie-in. There are a lot of these weird ties, in other words.

I kind of love them.

Sure, it’s all advertising designed to get my money, but if I’m going to be advertised at (and I most certainly am) I’d really prefer if that advertising and the cross-promotions were at least memorably weird. So what’s your favorite weird cross-promotion with an MMO? What’s your favorite moment of brands working together that don’t seem remotely tied together, and yet somehow they came together in the marketing?

Every morning, the Massively Overpowered writers team up with mascot Mo to ask MMORPG players pointed questions about the massively multiplayer online roleplaying genre. Grab a mug of your preferred beverage and take a stab at answering the question posed in today’s Daily Grind!
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Robert Mann

I’m stuck trying to figure out WHAT sort of cross promotion would even be okay with me, much less one I would like, in my game time. So far I have… cosmetics that are in similar vein to existing world design.

That’s about as far as I am interested in going, and it’s more or less just something I can ignore at that point.

Problem is, that’s essentially never the case. The cross-promotion stuff tends to be jarring, not fit with the game, and feel like an advertisement that I would normally never see, without any option to benefit on my end -or- adblock it. Not what I consider nice, by any stretch of the word.

Damon Anderson
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Damon Anderson

Well it is not really weird or necessarily advertising but, Defiance. The TV show was really good and I enjoyed the MMO.

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Schlag Sweetleaf

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let it burn.gif
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LITF

Casino crossovers in most modern freemium (and not) MMOs :P

More seriously ehhh, I can’t really think of any specially weird crossovers in the games I’ve played/am playing. Good and bad ones – yeah. Weird – not so much.

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ThePeon25

The Overlord one in Dragons dogma online was neat. But in general I hate when they do Crossovers with 0 thinking like Tera and pubg I mean it´s like hey what if we take high fantasy meats modern shooter.

I mean how would people react if every one in Lord of the rings where running around with Ak47 and m16. I would say would been a hated movie series instead of loved one.

I say Monster hunter world did a good crossover with Witcher I mean they made a believable reason to why he was there and the ascetic of Witcher and monster hunter are similar so it fit´s. Then same company go and add Mega man and street fighter to the same game like why.

All cross overs to me is like the Thomas the tank engine mod for Skyrim it´s stupid and people made it for the luls but it´s a mod not an official crossover.

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Ken from Chicago

Any and every crossover promotion between an mmo and pizza.

Now THERE’s your #TransMediaSynergy! 👍🤣

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omega59er

All of the random World of Warships crossovers and partnerships are crazy; Great PR for a game I don’t even play, but it’s interesting to see who they partner with from time to time.
I mean, they’re doing a Warhammer40k crossover right now…..

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wratts

Loved the EQII pizza tie in, used it just for the fascination of the thing. I don’t remember it being any easier than just calling, but made me laugh

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Schmidt.Capela

For the most part, none.

Those things tend to run for a limited time, so any in-game promotional item tends to become impossible to obtain after the cross-promotion ends; when that is the case, I would really prefer for the cross-promotion to never have even existed (and the limited availability items to have never been even created) in the first place.

For me to react positively to such a promotion it would take a commitment to have all in-game promotional items available, and obtainable, until the game shuts down. In other words, it needs to permanently add a piece of content — permanently as in, if I create a new account a decade from now I will still be able to access and obtain the promotional content and rewards. Given the nature of cross-promotions, and the thorny IP issues around them, this doesn’t happen very often.

If there’s no in-game promotional items then I’m at least not negative towards cross-promotions, though even then I tend to view them, in their non-canonical state, as no more interesting, or valuable, than any similarly amusing fan-made piece of art.

Caveat: I tend to be unaffected by advertising that isn’t focused on cold, hard, verifiable facts about the product; any advertisement or promotion that doesn’t focus on that (or on allowing me to find out about the product myself, such as free trials) has just about no effect on me apart from making me notice that the product exists. Since cross-promotions tend to focus more on the emotional side, on leveraging the love the audience has for the other IP, its effect on me as far as enticing me to use the promoted products tends to be non-existent.

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zoward

LOL – did you ever notice these crossovers are never with any healthy food – it’s always pizza, fried chicken, burgers, soda/energy drinks, etc.