MMO studios are going to screw up sooner or later. Some are better or worse about how often those screwups happen, but these studios are going to make mistakes and then they’re going to apologize to you later. For some reason that’s been on my mind lately, and as usual that gets me thinking about what it takes to accept those apologies. It might not necessarily be easy to apologize, but it’s definitely much easier to apologize when you don’t altogether mean it.
Of course, at the studio level it’s hard to know if the person apologizing “means” it, but there are certain things that make it more or less likely. Maybe you’re more willing to accept the apology if it has material compensation attached. Maybe it’s easier to accept if it’s followed by real and tangible change, or if changes in leadership come before the apology. Whatever the case, today, we want to know. What gets you to accept an MMO studio’s apology?