Unity unveils plans to merge with app monetization platform ironSource in a $4.4B deal


Unity, the engine that powers a wide number of MMORPGs as well as other games, is hoping to improve its fiscal fortunes through a recently announced merger with ironSource, a platform designed to help app developers monetize by providing tools for ads, cross-channel marketing, and distribution.

The merger will be done through an all-stock transaction that values ironSource at $4.4B and will also bring a $1B aggregate investment from Unity’s biggest shareholders Silver Lake and Sequoia. The transaction is expected to close at the end of the fourth quarter.

The merger is being heralded as a way to “power creators’ success as they build, run, manage, grow, and monetize live games and real-time 3-D content” by combining Unity’s game engine and editor, Unity Ads, and other Unity Gaming Services with ironSource’s mediation and publishing feature set, as well as a benefit to shareholders by way of an estimated run rate of $1 billion in adjusted EBITDA by the end of 2024.

Of course, this does nothing for the reported hundreds of layoffs that Unity employees suffered.

Previous articleGuild Wars 2’s summer roadmap teases Steam, July 19 update, and next living world episode
Next articleThe Stream Team: Randomly running around in the New World

No posts to display

oldest most liked
Inline Feedback
View all comments