Look, I’m not going to try to convince anyone reading this that I’m some guru of healthy food or healthy eating habits, but when a beverage bottle smears “THIS IS FOOD” across its labeling, I’m going to be a little bit suspicious of the assertion. Perhaps that totally not-worrisome declaration will be a bit more palatable thanks to a cross-promotion with Genshin Impact, which has clapped hands with European beverage maker yfoods to release two limited edition flavors based on the multiplayer RPG.
These two new flavors – Banana Peanut and Icy Coconut – are being represented by Genshin characters Amber and Qiqi respectively as part of yfoods’ wider attempt to “[tap] into the ever-growing cosplay trend,” which will extend into this year’s Gamescom via a cosplay contest by both yfoods and Hoyoverse.
“Amber, known for her energetic personality and helpful nature, is captured in the rich and creamy taste of ‘Banana Peanut.’ Meanwhile, Qiqi’s enigmatic charm and her power of Cryo are perfectly embodied by the refreshing ‘Icy Coconut.'”
These flavors will be exclusive to retailers across Europe and the UK and will be available online internationally sometime in mid-August, just in case you really wanted to DRINK THE FOOD. It’s an oddball collaboration, but hey, if YouTubers can be energy drink flavors, then who’s to say that shared world RPG characters can’t also be liquified food.
