soapbox jef reahard

The Soapbox: MMOs and the power of habit

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I've been reading this book by Charles Duhigg called The Power of Habit. Actually, the full title is The Power of Habit: Why We...

The Soapbox: Why I’m hopeful for the future of MMOs

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Earlier this week, Justin asked what gives you hope for the future of the MMOs. As you might expect, the responses were many and...

The Soapbox: Star Citizen is still worth the wait

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Wow, it's Star Citizen and Derek Smart in the same post! OK, now that I've stopped laughing (again), you can call me crazy because I remain optimistic about...

The Soapbox: The fallacy of ‘F2P insight’ in the MMO market

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I read with disgust a recent GI.biz piece about free-to-play and its supposed coming of age. The business model has of course run amok...

The Soapbox: Can MMOs eradicate pay-to-win?

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You know what sucks about getting old? Apart from the adult diapers and the dying? Yeah, it's the seeing things you love retconned into...

The Soapbox: Has F2P worked for SOE?

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The MassivelyOP staff was discussing the SOE Daybreak armageddon recently, and given the total absence of public data relating to who or what was...

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