roblox

Play Roblox
Official Site: Roblox
Launch Date: 2016
Genre: Family-Friendly Online Sandbox
Business Model: F2P (Cash Shop)
Platform: PC, Mac, iOS, Android, PS4, Xbox One

Massively Overthinking: How should MMOs make money in a world without lockboxes?

Earlier this week, MOP’s Justin expressed frustration over lockboxes, feeling especially provoked. “As both a player and a journalist, I find it insulting when an MMO studio wants me to get excited about its lockboxes,” he tweeted. “They are poison.”

MOP reader and gamer Iain (@ossianos) wants to hear more about poison! “I’d be interested to read an article on your thoughts, and those of the MassivelyOP staff, on how MMOs could otherwise make money,” he tweeted back.

Challenge accepted! And perfectly timed for this week’s Massively Overthinking topic. Imagine (or just remember) a world without lockboxes. How would MMOs and other online games survive without lockboxes here in 2017? What should they be doing instead, and what might they have to do when the inevitable gachapon regulation comes westward?

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SuperData June 2017: ROBLOX, GTAV, and PlayerUnknown’s Battlegrounds are making bank

SuperData’s global digital games revenue summary for June 2017 is out, and it’s a strange melange of huge shifts and no changes at all.

On the PC front, there’s been movement at the bottom of the list, as PlayerUnknown’s Battlegrounds and ROBLOX (seriously) have kicked CSGO and New Westward Journey Online II to the curb and knocked World of Tanks and Overwatch down a few pegs. World of Warcraft remains at #6, thanks to last month’s recombination of east and west. It’s a weird saga.

On consoles, however, Overwatch inched up a place and Grand Theft Auto V surged to take the top spot, in spite of its messy modder confrontations this summer. “Despite negative press over community-created-mods decisions, Grand Theft Auto Online experienced its most successful month this June on the back of [its] newest DLC,” SuperData says.

The mobile category has seen a huge shakeup as well, as Honour of Kings leaped from 10th place to 1st, pushing down Clash of Clans and Clash Royale — the firm estimates Honour of Kings made over $150 million in June. Pokemon Go remains noticeably absent from the top 10 lists this summer, but SuperData gives it a nod anyway.

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Roblox is taking the online kid world by storm with 48M monthly users and $92M in new investment

Have you ever heard of this game Roblox? If not, you probably will be in the future, because this title has come out of nowhere to grab an enormously large audience with its LEGO-meets-Minecraft setup. According to the site, “Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3-D environment.”

Formed back in 2005 and growing significantly over the past few years, Roblox now boasts over 48 million monthly users across all of its platforms (the game can be accessed on PC, mobile, VR, and console), with most of its demographics being made up of children ages six to 16. The game has seen activity peak at one million concurrent players and has paid out $9.2 million to community creators.

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