The latest salvo in the ongoing free-to-play culture war comes courtesy of former Star Wars: The Old Republic lead systems designer Damion Schubert. In a GDC talk titled “Embracing the Paradigm Shift: Converting a Premium Team to an (Enthusiastic!) Freemium Team,” Schubert advocates for a terminology shift from the word “whale” to the word “patron.”
“These people are very important, and we can start by treating them with some fucking respect,” Schubert told his audience.
GameIndustry.biz summarizes the presentation, which saw Schubert advance the narrative that F2P is the future. “Imagine if you will that EA and DICE manage to figure out how to make a true Battlefield 5 experience that is actually a good free-to-play experience,” he said. “They’ll have an increase in profits, they’ll claim the free-to-play first-person shooter experience, Call of Duty will have to flip, and then the whole genre will flip.”[Source: GI.biz]