Trion says it ‘missed the mark’ with ArcheAge promotion

    
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Yesterday’s revelation that Trion was handing out significant gifts to former ArcheAge players to entice them to return to the game — gifts in some cases worth $100 — didn’t sit well with current subscribers; some of them even started a petition to demand that Trion grant them the same gifts. Last night, Trion admitted that it “missed the mark” with this promotion and is currently discussing how best to rectify the situation now and in the future. Producer Khrolan penned this explanation on the official forums:

I’d like to be transparent about what’s happening with our recent win-back program to encourage returning players and what we’re doing for our active ArcheAge community.

It’s our job to continually evaluate what we can do to stimulate the health of ArcheAge. Part of this process is to bring new folks into the game and also find ways to re-engage players who contributed to the game in the past and may be interested in playing again. We’ve seen success with folks coming back to the game with the release of Secrets of Ayanad and wanted to reinforce this trend.

One piece of this plan was to issue a targeted, limited time giveaway to encourage inactive players to try the game again. I’m sure you’ve seen other companies do this before as it’s a common strategy. You may have received a similar email in the past offering game time, items and even things like level advancement to bring you back into the fold.

More people playing ArcheAge is a benefit to everyone and from what we’ve seen most people are accepting of win-back promotions. The important part is to make sure the giveaway is compelling enough to give recipients a reason to come back without it being perceived as too generous to the point that it offends existing, active players.

Plain and simple, we missed the mark and overestimated. Instead of moving through the right approval paths the folks involved in this promotion drew assumptions about what would and wouldn’t be acceptable to include. Some of our reasoning for including items like the dolphin or glider skins are that they’re largely cosmetic with limited actual game functionality. The bottom line is we ran forward at full speed with the best intentions and the packages were just plain too generous. We’ve corrected this process internally and have measures in place now to identify and review appropriate rewards.

We need to ensure our existing loyal patrons and players never feel slighted when we implement programs like this. It’s important for us to treat our community fairly and to do this we are designing a giveaway for all active ArcheAge players. We will have more details tomorrow after internal discussions occur around development of the program.

We’ll keep you posted when the full decision is in.

[Source: Official forums. Thanks to Kinya and Clay.]
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Tithian
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Tithian

I was barely tolerating the bots, and then  when my sub dropped my entire labor pool emptied (instead of just reducing the cap to 2k and losing the excess ).
Yeah, fuck that, uninstalled there and then.

sabatour
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sabatour

A good start would be to pull about half the shit off the cash shop that destroys in game mechanics and professions.

MEGALUS
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MEGALUS

_Ariel_ It’s not a western game.  Trion is just the NA publisher for it.

BryanCo
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BryanCo

MJ Guthrie BryanCo  Hence the qualifier “may.”

carson63000
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carson63000

“One piece of this plan was to issue a targeted, limited time giveaway to
encourage inactive players to try the game again. I’m sure you’ve seen
other companies do this before as it’s a common strategy.”
Yeah, and I’m sure that you’ve seen that every single time a game developer has tried this common strategy, the result is absolute rage from the currently active players.

Seriously, this is on the level of punching yourself in the groin and wondering why it hurts.

ManastuUtakata
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ManastuUtakata

Nacho Biz krieglich 
On the side, I would of added another separate comment below with it marked as “Edit” or “PS” with the change/clarification…if time ran out. And if there where already replies and/or upvotes that could funk up the thread flow if you /Deleted and re-typed it.
Hope this helps for the future. :)

ManastuUtakata
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ManastuUtakata

WildarX 
…/shrug

_Ariel_
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_Ariel_

They knew it would upset people, but were either so out of touch and/or indifferent they figured nobody would complain I’m sure.

_Ariel_
Guest
_Ariel_

It’s ability to own uninstanced land, the FarmVille aspect, the naval warfare, intriguing pirate faction and how trade routes work in the game.
No other western game that I can think of can really compare to that besides maybe Eve online. I see Archeage as a wounded, confused tiger. Even though it’s doing terribly it’s still beautiful.

IRLJasmine
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IRLJasmine

I’ll log in long enough to claim my rewards and do some strafe dancing.