WoW has 5.6 million subbers, Blizzard’s doing fine anyway

    
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Here’s a shocker, Blizzard’s making a lot of money! Of course, the company’s second quarter 2015 financial results go into a bit more detail than that, but if you’re in a hurry that’s the long and short of it.

The company posted “better-than-expected” numbers despite World of Warcraft subscriptions dropping to 5.6 million. Blizzard says that Fury of Hellfire “helped stabilize the subscriber number towards the end of the quarter.” The firm went on to blame the sub drop on the eastern market. For reference, WoW stood at 10 million subs during Q4 2014 and 7.1 million during Q1 2015.

For the quarter ending June 30, 2015, Acti-Blizz’s GAAP net revenues were $1.04 billion as compared with $970 million for the second quarter of 2014. Hearthstone, Heroes of the Storm, and Destiny now have a combined 70 million registered players and over $1.25 billion in non-GAAP revenues to date. “Key engagement metrics, which were already very strong, nearly doubled year over year, largely on account of the new content and new platforms,” Blizzard says regarding Hearthstone.

The company also touts Diablo III, saying that it “has now sold-through over 30 million units life-to-date globally.”

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blaaznar
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blaaznar

Kass40 Marriages fall apart after that much time, let alone interest in a single game…

Kass40
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Kass40

I cancelled my sub today after coming back from 3 month break. Got 3 weeks play time left, can’t be bothered to even log in to play.

It looks like WoW< but it’s not WoW anymore, the charm has gone and gameplay is over simplified now. Questing is meaningless and pointless, no fun the challenge is gone. The Fun is gone, the game is gone. I love WoW after 8yrs, the game just is nonsense now.

Magius
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Magius

Madruga In that they couldn’t retain those numbers, correct. In that they have 5.6 MILLION people actively playing the damn expac, it’s hard to say it’s catastrophic. 
They sold millions of expansion sets, got 10 million people to pay to play for a couple of months, and even now, at their low point, still have 5.6 players currently paying up a monthly stipend.
If you were to create a bell curve with every MMO in the market, WoW would be an outlier even now.

That being said, I am sure investors would love to see the cash cow grow to those inflated numbers again but given the number of paid and free alternatives, it’s doubtful WoW will remain stable at those high numbers. In order to do, and attract younger players, they would need to revamp the game to a greater degree and, this is my impression, they are still too scared to move away from a familiar, er, winning formula.

Vladamyr
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Vladamyr

Peregrine_Falcon ihatevnecks bryanjturner GW2 – 5 button mash, double tap dodge combat, yawn…  Great world but most boring combat out there (including TSW).

Vladamyr
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Vladamyr

Evade2015 Invest in a console if you want action combat.

FlyinDutchman
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FlyinDutchman

thatchefdude

GAAP is pretty wonky anyway.

I know companies that still say they are using inventory they bought back in 1920 to figure there profit and loss. Which while completely legal because of GAAP lets them dodge about 20 million a year in taxes.  

Like most things, just because it’s Accepted doesn’t mean it’s particularly correct, or particularly accurate.

thatchefdude
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thatchefdude

“over $1.25 billion in non-GAAP revenues to date”

For those that don’t know, GAAP stands for Generally Accepted Accounting Principles, so I am a bit bemused as to what method they are using to reach their accounting figures if they are stating this using non-GAAP methods

CharcoalCrow
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CharcoalCrow

Estranged I really wish I liked click-to-move MOBAs. I’ll stick with shooters for my competitive choice :)
HotS looks a lot of fun, but not my game.

bryanjturner
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bryanjturner

Yeah they’re getting pretty desperate, I was able to redeem 3 7day play time offers this month lol I kid you not!

FyreyEnigma
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FyreyEnigma

CharcoalCrow I swear every time I see HotS I always have to take a sec to figure out if it’s “Heart of the Swarm” or “Heroes of the Storm”.