PUBG pushes out custom match patch, apologizes for insensitive cash-shop items

    
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PlayerUnknown’s Battleground’s update 18 is live on PC servers today after a brief stint on the PTS. As we previously reported, the update adds new weapons, a new truck, and the new custom match creation mode, which allows players to combine their selected game mode with other presets, like weather, spawn types, and maps. And yes, that includes the zombie mode that for some reason everyone wants in spite of the fact that every new zombie game is instantly mocked. ¯\_(ツ)_/¯

Meanwhile, PUBG Corp and Bluehole have apologized for upsetting Korean fans with the addition of an offensive Japanese military symbol on a pilot’s mask and the inclusion of an AI bot named Unit 731, presumably after the Japanese army division known for chemical and biological experimentation on Korean, Chinese, and Russian captives during WWII. There’s your history lesson for the day.

“We apologise for causing concerns over a pilot mask item,” Bluehole said, noting that it will remove the bot’s name and trying to figure out why the mask was released to players. “We will conduct an overall re-examination of our image production process to prevent such a recurrence. We will enhance procedures to scrutinise game items before their release and hold the person in charge responsible.”

Source: Steam, BBC. Cheers to Bree’s actual mom for sending us the Beeb link.
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Jack Pipsam

They made a Unit 731 jab?

Jesus Christ.

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Bryan Correll

Bree’s actual mom

As opposed to that imposter we’re always hearing from?

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rafael12104

Holy shinee. How could that possibly have made it through? Those weren’t mild vulgarities.

PUBG is a global game and missing a few details when it comes to cultural ergonomics. It is understandable. And lest we forget that some of the stuff said in voice chat is vile, just vile. BUT this miss wasn’t a corner case…Unit 731 is a scar that won’t heal and well known.

No excuses. Fix it. Show contrition. And, sincerely show you care.

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cursedseishi

I’d consider it even worse given how their Parent and Home company ARE in Korea. And I find it hard to believe that any native worker there would of seen that image and thought it was a good idea to release.

It’s not just missing a few details. This is like a Chinese Start-up being shocked by the fact that skeletons are not allowed to be shown in their games or imagery.

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rafael12104

Agreed. Hard to understand this sort of miss. It isn’t a faux pa due to interpretation.

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Sorenthaz

Unit 731 was some massively screwed up stuff, even just reading the Wikipedia article it sounds disturbing. I actually looked it up like a week or so ago from a book I was reading that briefly mentioned it, and it’s not pretty stuff. Japan pretty much one-upped Nazi experiments from the sounds of it, but ofc Japan likes to quietly try and shove aside their horrid practices during the World Wars.

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Fervor Bliss

Thanks for the history lesson.

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Dan

Here we go. The Japanese are irritated about history – their own – again… Bunch of ostriches, I swear.

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Sorenthaz

If you re-read it it’s mentioned that Korean fans were upset about it because Unit 731 was Japan’s human experimentation/biological weapons research facility during WW2. And in general Japan was very eager to pretty much conquer and/or wipe out China/Korea during WW2.

K38FishTacos
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K38FishTacos

To (the vast majority of) Koreans and Chinese the Japanese rising sun flag of WW2 is as offensive as the swastika is to people in Europe and NA. The fact that the Japanese navy still uses this flag is a major irritant in the present-day relationship between Japan and South Korea, causing a lot of friction in the “alliance” of the US-ROK-Japan. Pretty surprised Blue Hole let this through.