You all remember SuperData, right? We cover a lot of their reports about industry performance and all of that fun stuff, because we obviously think that matters. Turns out that Nielsen also thinks that matters and has bought the company, adding it to their existing longtime stable of tracking television ratings and somehow telling the world that more seasons of The Big Bang Theory would be a good thing.
SuperData’s acquisition is meant to improve Nielsen’s coverage in many areas, especially with tracking e-sports down to the event level. It also means Nielsen now has access to another firm to acquire and sell data on performance, including digital sales. This probably won’t produce much in the way of change for those of us just watching the numbers, of course, but it’s a sign of what a big deal video games are in the current media landscape.
