Even though MMOs are virtual worlds, the people who interact with them are (reportedly) quite authentic. And as it is in the real world, people like to put themselves out there in online games. You don’t want to be just another face in the crowd; there’s that inner desire to express yourself and showcase your personality and preferences.
The question is, how do you best do that in these games?
Is it through the careful selection of your name and title? The way you present yourself to your guild and to passers-by? Through your fashion selections and loyal vanity pets? Or in the exuberant decoration of your online house?