World of Warcraft is getting gold and gametime transfer tokens

    
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Blizzard has just announced that it’s introducing a gold-and-gametime transfer token to World of Warcraft. Dubbing the currency the “WoW Token,” Blizz writes,

Players will be able to purchase a WoW Token through the in-game Shop for real money, and then sell it on the Auction House for gold at the current market price. When a player buys a WoW Token from the Auction House for gold, the Token becomes Soulbound, and the player can then redeem it for 30 days of game time.

The WoW Token was created to give players with lots of extra gold the option to use it to help cover their subscription cost, and give those who want to purchase gold a way to do so from fellow players through a secure, easy-to-use system. The Token will be making its debut in an upcoming patch—in the meantime, check out the FAQ below for details on how it works.

Blizzard hasn’t announced a price for the token yet but says it hopes it will help combat third-party RMT. The token exchanges will be region-locked, and tokens never expire.

The studio also recently unveiled a flamepony mount as its new recruit-a-friend reward and penned a fresh dev blog on the revamped Darkmoon Faire.

[Source: Blizzard announcement]
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Zennie
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Zennie

crawlkill Warsong Jita 4-4. Amarr Basin. Eye of the Hek.

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Zennie

Golden_Girl  lovely <3 <3 <3

Zennie
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Zennie

Estranged Golden_Girl HDHarris I too like to pour some random hate on people on the Internet.

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Zennie

Blackomen Zsokorad AvatarOP ~sandbox~

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Zennie

NobleNerd CistaCista  2nd best mmorpg ever!

Cyroselle
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Cyroselle

More like Apple, really. I *wish* M$ did that, rather than giving us horrorshows like W8.

zoward
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zoward

Siphaed wild_abyss Greaterdivinity Koolthulu Because rather than conjuring more money out of thin air (causing economic inflation), someone else can buy it,. taking that amount of money out of the economy.  Since Blizz controls the price, this becomes a tool for Blizzard to manipulate the economy with.

carson63000
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carson63000

syberghost carson63000 Evade2015 Now that analysis I do agree with!

And the hubris required is even greater when you consider that you’re betting that your game will be better, fresh out of the gate, than the established players are after years of refinement.

syberghost
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syberghost

carson63000 syberghost Evade2015 I should also add; Square Enix’ entire subscriber base worldwide across all their games is something like 10% of WoW’s. But over 600 million people play MMOs. The VAST majority don’t play WoW, EVE, or FF XIV.

Even if you supplant WoW as top sub game, you’re competing for a fraction of the market.

syberghost
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syberghost

carson63000 syberghost Evade2015 to get any of those 98% who won’t pay for three games, you have to surpass their second favorite game. To get any of those 85% who won’t pay for two games, you have to surpass their favorite.

You’re right, “most popular” was a misstatement on my part. Not sure what the right words for it are; in any event, you’re competing for a tiny fraction of the market unless you either use some other model such as B2P or F2P, or you’re acting on deep hubris that your game will massively supplant existing sub games subscribers.

Effectively you’re betting your game will hugely attract WoW, EVE, and FF XIV people to drop their existing subs and switch, and you’re doing it with less money than WoW has spent. Either that, or you’re competing for crumbs.