Report: Whales make up majority of mobile F2P sales

    
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Whether or not developers like the term “whales,” the truth is that big spenders are still very big business for free-to-play games. Gamasutra points to a report that says that the top 10% of spenders in mobile games made up 64% of the revenue for those titles.

In-game purchases are on the increase, too. In January, 2.3% of players spent money in mobile apps, up from 1.5% in January 2014 (back when only 50% of spenders were whales, by the way). Those spenders dropped an average of $29.17 per game.

With both spending and big spenders on the rise in the mobile market, it could be indicitive of the same trends in MOBAs and MMOs. Should devs be chasing whales now more than ever to bring in those big profits?

[Source: Gamasutra]
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Morreion
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Morreion

thatchefdude 
I always thought that there are thousands of games out there for guys like him- they aren’t MMOs though.

Radfist
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Radfist

AvatarOP SallyBowls1 RingofVoid  Hardcores have a stein of expresso every morning. Like a boss.

Sinaptic
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Sinaptic

SallyBowls1 Sinaptic 
sad part is some insist on actually making games and spoiling it for the rest of them.

imperialpanda
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imperialpanda

Not surprising for mobile F2P games. However, not indicative of the same trends for MOBAs and MMOs. I don’t think a mobile F2P monetization strategy can scale enough to sustain an MMO, or even a MOBA. MMOs and MOBAs still have cash shops, obviously, but run differently. .23% of players accounting for 64% of revenue is nothing something that is remotely feasible for MMOs.

Tierless
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Tierless

SallyBowls1 I could go on a long rant about the old days but I’ll just say after reading your comments I agree, I must be out of touch because I can’t even understand your point of view, unless you both whales hehe. I’m going to go sit on my porch and yell and kids and dogs that get near my lawn. Good day.

carson63000
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carson63000

SallyBowls1 kgptzac Well said. I’m not a mobile gamer (kinda locked myself out of that market by getting a Windows Phone) but it’s silly not to acknowledge the appeal.

MikedotFoster
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MikedotFoster

SallyBowls1 MikedotFoster AvatarOP Wrong. Our GamerGate cash comes in crates.

TheJewishMerp
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TheJewishMerp

In other news, the sky is blue, clouds are white, and California has no water!

Craywulf
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Craywulf

Everyone is responding to this as if casual players don’t spend money. They do and 36% of the revenue is nothing to balk at. The key stat here that is misleading is that it’s revenue, not a percentage of players. So of course “whales” are going be the larger part of the revenue. It’s a poor study to prove the wrong point.

Fact is there are more casual players than whales, and any game developer who doesn’t build around that is putting their entire business in hands of the few.

Karl_Hungus
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Karl_Hungus

Ceimash