The program has two facets, so pay attention. The rewards emporium is a new store with several tiers that are gradually unlocked as players accrue reward points. There are ways to earn these points in the game, but a faster way to get them is by spending money in the store.
As options are unlocked in the emporium, they can be purchased using reward credits — and these can only be attained initially by spending money. See a trend here? However, the first unlockable tier of the emporium will open up an exclusive dungeon that can be run once a day to earn extra credits.
Even if you’re not in the mood to spend money, you might want to check out the new program anyway, as En Masse is giving all players a pool of credits depending on their existing progress in the game.