Anyone who’s been on the internet for more than a few minutes knows how quickly forums and comment threads can quickly descend into toxicity — not that such a thing would ever happen around here — and community managers and moderators are constantly trying to figure out how to combat that problem. But according to a new report published on GamesIndustry.biz, the solution may be simpler than you’d think.
The article cites Creative Assembly’s Grace Carroll, who spoke on the subject at Develop:Brighton, as saying that on the Steam forums for the studio’s Total War series of games, simply the “visible presence of moderation” was enough to tone down the toxicity.
“If someone posts a really awful comment, and I reply . . . they’re like, ‘oh my god, I didn’t think you’d read it, I didn’t think you’d reply to it,'” Carroll says. “The attitude can turn from horrible to apologetic straight away.”
Take notes, game devs and community managers. You can check out the full summary of Carroll’s talk over at GamesIndustry.biz.