German courts rule against companies using ‘coming soon’ marketing for preorders


Making its way through the German court system right now is a case that could be of considerable importance to consumer protections, and not just in Germany.

As German website Computer Base reports (via TechPowerUp and some Google translate because my German has gotten too rusty), a Munich Regional High Court ruling in a consumer lawsuit against MediaMarkt effectively argues that vague promises like “coming soon” are off-limits for dealers of preorder items. In October, the judges ruled in favor of the consumer in a case over a Samsung Galaxy preorder; this past May, the higher regional court upheld that judgment, and an appeal to the top court (Bundesverfassungsgericht) was rebuffed.

“In the view of the judges, this information was too vague to comply with the statutory information obligation of the providers. According to this, potential customers should know before the end of the ordering process how long the delivery time will be at the maximum.”

How this ruling might ripple out to affect other countries and industries, such as the video game industry with its endless vague release dates, preorder shenanigans, and Kickstarter claims, remains to be seen.

Source: Computer Base via TechPowerUp. Thanks, Anon!
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