EA sets up relief fund for Madden shooting victims and donates $1 million

    
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oh gosh

The ripple effect of the horrendous shooting at an esports tournament are going to be felt for some time. EA has already cancelled the planned Madden NFL ’19 qualifiers as a result of the shooting, but the company has also now set up a relief fund for victims of the shooting. A $1 million donation has already been added by the company, with contributions donated to victims and the families of the late Taylor Robinson and Elijah Clayton, both of whom were killed in the shooting.

The official statement is available on Twitter, promising to offer a way for community members to also donate more in an effort to help the victims and survivors of the shooting. There is obviously no way to make up the losses suffered by the families who lost loved ones to the shooting, but it’s clear that care and effort is being put forth to ameliorate as much of the tragedy as possible. As before, our sympathies go out to everyone affected by this heinous event.

Source: Twitter, GameIndustry.biz
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xpsync
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xpsync

Reality is… they didn’t have too.

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Loopy

Say what you will about EA, and any ulterior motives that may be behind this, but the truth is that this gesture will help the victims’ families.

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Armsbend

Being the eternal pessimist that I am – I first saw this as a measure to pre-emptively (sic?) attack the victim’s families hiring an attorney to approach a much larger lawsuit.

A large company sanctioned event – at what appeared to be a bar – with little to no security. I know I’d make a call to discuss it with a lawyer. $500K is nothing.\

edit: ‘attack’ was such a poor choice of words by yours truly – given the circumstances. I could edit it out, but I try to let original words and emotions lie where they lay.

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starbuck1771

No judge would side with the families because EA wasn’t at fault for any of it.

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rafael12104

True. I’ll put a lid on my pessimism because I agree with Armsbend, for the most part. Lol.

Can’t deny that it will help.

And I won’t bring up the larger issue. Because I think everyone can see that the issue isn’t the venue or the event.

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hardy83

I can’t not see the PR they are trying to pull with this. A terrible thing happened related to our brand, so let’s do something to improve it.

However! Assume ALL the money, ALL of it, goes to the victims and families, all I’ll do is shrug my shoulders and be fine since it helps the family, but ALL of the money has to go to them, not EA skimming the top for any reason.

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Utakata

Mediocre games. Terrible policies…but somehow they still manage to have a heart. o.O

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Rolan Storm

They are professional.

If you familiar with SWTOR you might be surprised by latency they have on U.S. server for foreign regions – my EU TESO latency is higher. Their customer support is top-notch. They are smart about their market strategy (except when they are not – that loot boxes hoopla). The list goes on.

Whether it is indeed a sincere gesture or just a move – they know what they are doing. So, not surprised at all. People hate them for things they have done so much they tend to overlook how good they are at what they do. They are Suits in games, but they are still here after a very long time.

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Utakata

It’s not that at all…as I view them as a fairly proactive company that has competency issues. Kinda like progressive circles I hung out with in the past…who had amazing ideas, but couldn’t hold a piss-up in a brewery if they where paid too. That kinda thing.

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Rolan Storm

Then I respect your opinion and experience (I have never hung out in those circles), but I already told my point on this. I do not see them as a company with competency issues. Or rather this is not how I’d describe it. My comparison about Suits pretty much sums it up. To be honest I sometime think they just mistaken their field.

Also what terrible policies you had in mind?