RuneScape hits highest sub peak in seven years as Jagex pulls in record financial performance

    
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Oh, all right.

If you’re not paying attention, you might never realize that RuneScape is still kicking ass and taking names. But the money doesn’t lie, and Jagex just turned in its best performance in 18 years.

According to GIbiz, the RuneScape studio brought in £84.9 million in revenue last year (up 14.2% YOY), while profits are up 51%, due once again to the continuing popularity of RuneScape – the game is apparently experiencing the highest sub rates since 2011, with a total registered player count of 260 million. Jagex CEO Phil Mansell has a super boring explanation for success too:

“2017’s growth came from focusing on nurturing our RuneScape communities and finding innovations that keep long-established games fresh and exciting for all types of players. […] We put a lot of attention into game features and community engagement activities that promote long-term player retention and high rates of return from lapsed users.”

The studio says it’s still forging onward with its long-term plan of continuing to expand RuneScape – that includes the mobile version of it and Old School RuneScape – as well as publishing on the whole.

Source: GIbiz

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Alomar
Reader
Alomar

RS will always have a special place in my heart, as RS Classic was my first mmo. I’ve tried to get back into RS3 several times over the past couple of years and never lasted more than a few weeks though. It just feels dead and empty compared to what it once was in it’s prime/peak.

Brendan Drain
Staff
Brendan Drain

The sub rates are likely this high because of the Amazon Prime offer that gave a month for free, but it’s still impressive that RuneScape is going strong after all these years.

P3lli
Reader
P3lli

Hmm that’s not true. The financial statements are from 2017 :

Jagex 2017 financial statements from runescape

The Data from Jagex itself : https://beta.companieshouse.gov.uk/company/03982706/filing-history.
Also due to MXT (microtransactions) RS3 > OSR07. . So this is the best time to start playing if you like to invest on safe stuff

Reader
socontrariwise

That listing summary is very odd isn’t it? They constantly appoint directors only to terminate them after 6-18 month. What is going on there? And how many “directors” does a company like Jagex need?

Brendan Drain
Staff
Brendan Drain

I was referring explicitly to the statement about having “highest subscriber numbers in seven years,” which comes from an interview they just gave and not from a financial filing.

I’d have to go back through previous years to see if 2017’s subs are higher than the previous 7 years, but they may just be referring to more recent figures and may be just reached the 7-year high thanks to the free subs given away with Amazon Prime.
EDIT: Looks like they’ve only included subscriber numbers in their accounts for the past few years. Very impressive that they are increasing year on year.