If you’re not paying attention, you might never realize that RuneScape is still kicking ass and taking names. But the money doesn’t lie, and Jagex just turned in its best performance in 18 years.
According to GIbiz, the RuneScape studio brought in £84.9 million in revenue last year (up 14.2% YOY), while profits are up 51%, due once again to the continuing popularity of RuneScape – the game is apparently experiencing the highest sub rates since 2011, with a total registered player count of 260 million. Jagex CEO Phil Mansell has a super boring explanation for success too:
“2017’s growth came from focusing on nurturing our RuneScape communities and finding innovations that keep long-established games fresh and exciting for all types of players. […] We put a lot of attention into game features and community engagement activities that promote long-term player retention and high rates of return from lapsed users.”
The studio says it’s still forging onward with its long-term plan of continuing to expand RuneScape – that includes the mobile version of it and Old School RuneScape – as well as publishing on the whole.