Gaming chat client company Discord issued an unknown number of layoffs this week

    
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If you’re a gamer, you probably use Discord, so you’re probably interested to know that the company behind it is evidently going through a rough patch: GI.biz reported this morning that Discord Inc. has suffered a round of layoffs, though we don’t yet know exactly how many people were handed pink slips.

“Yesterday we made an active shift in the talent needs of our marketing department to better serve our growing business and future ambitions,” a Discord representative told GIbiz. “As part of this, some difficult personnel decisions had to be made to meet these goals.”

While there are no signs that the subcription-optional chat service itself is in trouble, gamers will recall that in 2018 Discord launched its own Steam competitor. The storefront shifted to developer-oriented sales earlier this year, and then most recently, the company dropped the free games perk for its sub service, both clear signals that Discord is backing off from challenging the likes of Steam and Epic Games.

Source: GIbiz
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NeoWolf

With a name like Discord it was always going to have problems I mean the word literally means Disharmony.

Joking aside, I don’t really see fewer storefronts as a bad thing as a gamer I already have like a dozen of them, one less is fewer headaches frankly. They all need to consolidate and become a super all the frills in one place platform already

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donvweel

I think the game store front was a mistake. Maybe there could be revenue from premium services and such.

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zaber

Epic Store hurt them a bit. Even offering a 10% cut they can’t offer a big bag of cash.

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3dom

The only one constant thing about gaming communication services is – they are getting closed down. Except for TeamSpeak – which is still alive 17 years after release.

MilitiaMasterV
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MilitiaMasterV

Um, I’ve been gaming for years, and only recently even tried to get on Discord. It didn’t go so well because I don’t have a cellphone/# to give them for 2FA, and I couldn’t seem to get most of it to work…

(I recently was given a cellphone because of active physical threats being made to me by a next door neighbor with guns, so I could use voice recorder/camera…but it’s got no sim card…and can only be wifi’d on…and just spent hours trying to figure out why I can’t software update it…because apparently some carriers firmware blocked out the software update menu…and using kies says it’s up to date…)

So I mean, throwing tech-heads out on their rump is probably not the best idea nowadays…

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Nate Woodard

Heh, have you tried a Prepaid phone service? Prepaid smart phones and services are a dime a dozen these days.

MilitiaMasterV
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MilitiaMasterV

I actually am disabled IRL because I have a severe social phobia/social anxiety issue with panic attacks (Among a list of other problems), part of which is a serious aversion to phones.

I grew up with the internet though, so I’m used to talking through text and it doesn’t bother me like talking over the phone does. I used to have one of those pay as you go type non-smart phones, but I was forced to move (Lost my housing because of slum landlord retaliation for reporting them to city for having water pouring from my ceiling light fixture for 3 years.) and ended up moving into an area that has one of those bowl effects where cell signal didn’t really work in.

They supposedly added new towers so it works better now…but I really am uncomfortable with having a phone people can just attempt to call me on…leaving me with awkward conversations I wouldn’t answer anyway…

You’d be surprised how much people still depend on phones when the internet has provided all this easy communication…

Covynant001
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Covynant001

Heres the thing, I’ve been “forced” to use Discord the last 3 or 4 years as every guild or gaming group I join uses it.

Despite using their service regularly I’ve never found any reason give them money, which seems like a big failure in their monetization strategy.

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Crowe

I detest it personally. But yeah, the whole free thing means every guild under the sun uses it. I have no idea how they make money though.

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Arktouros

Off people like me who like using emojis from any server I’m on :)

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Nate Woodard

They have tons of sponsors, paid services and advertising through their partners, just like Youtube. The problem is, Youtube caters to thousands of different genres whereas Discord caters to only a few. They had a web store where they were selling games at one time, but it seems they’ve pulled that and likely with that went a lot of revenue which is why they are suffering layoffs.

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John Kiser

What they pulled was nitro games. No one was using the games that were provided via ntitro when you signed up for the subscription to it. They used the other elements of nitro. Their gaming store wasn’t where most of the revenue was at all. These layoffs are likely effecting the people that were building and maintaining the store segments and the marketing of them as such.

If those services were bringing in a lot of revenue so much so to affect something like this then they’d of probably kept them. The operating cost and other stuff wasn’t worth it to them. The developer sale stuff still exists on discord, but you have to drop by a verified server for a game to buy them as well (it’s messy).

Ultimately you gotta ask, would you keep staff around that you hired for things you no longer need them for? Also discord caters to thousands of genres too there are discords for a ton of different things. This idea that it’s limited scope is hilarious. There are discords for tons of diff communities, different sites, different things etc. Heck there is a community for double edge shaving on discord.

Random MMO fan
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Random MMO fan

You cannot say this based on your preferences. A lot of people who use Discord for socializing without using voice chat and while not playing games do spend money for extra perks, like extra emotes (you can use your own emotes globally on any server if you are Nitro user). It’s like with smartphone messaging clients: some people never spend any money on them because all they care for is basic text messaging and voice chat but many people do spend money for emotes or stickers or other extra things.

If Discord was really failing at monetization – you would be seeing forced Ads all over it.

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squid

an active shift in the talent needs

Brutal.

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rafael12104

Nitro failed. It seems to me this is part of the fall out.

Random MMO fan
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Random MMO fan

Nitro did not fail. It brings steady flow through extra emotes for users and they also added better sound quality as an extra incentive for users of Nitro who use it for server boost, as well as other perks like larger file uploads.

What actually failed is their attempt at becoming digital store for software and games.

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Nate Woodard

They should have never tried to become a digital games platform. That was just bad business management.

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John Kiser

Yeah, people need to understand the difference. People were not using the games that nitro gave them and while you can still buy games (on verified servers that the developers setup) they tried to add something akin to origin access or uplay+ to the nitro service and it just wasn’t a product anyone was really using. Most people that sign up for nitro want the emotes and all the other perks that it comes with or are just about supporting discord.

Ultimately discord while used by a ton of people, communities, game publishers/developers, subreddits etc simply cannot force people to use what was a free perk to them. They basically stopped doing it as if people were not using the games as it stood it made no damned sense to keep it up. Their other method to buy games still is there, but that has been a convoluted mess for almost a year now.

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Danny Smith

Lotta stuff lately makes it look their attempts at a twitch prime and their own game storefront bombed and they are restructuring while games that signed up are ‘going back to the drawing board for a steam relaunch’.

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John Kiser

Not many games on discord were discord exclusive to begin with. The “twitch prime” like stuff in nitro is still there. The games are still there for sale, but the method of the store front has been convuluted for awhile and is only for sale on veriified servers where the game publisher decides to sell it. The whole thing is silly.

Nitro didn’t fail at all. The cost didn’t go down and they didn’t lose a ton of subs. What happened and why they canceled the “free games” you got on nitro was simply a case of people literally not using them. I know a bunch of people and not a single one of them had used the nitro games even though most I know are subbed to nitro for other reasons,

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Sorenthaz

Discord basically tried to do what Twitch has done with Twitch Prime yet couldn’t keep it up. One of the lures for Nitro as an example was Warframe goodies, but they haven’t gotten anything new since August.

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John Kiser

Perhaps that has more to do with digital extremes not putting out a new pack to them and nothing to do with nitro itself. Most people I know that are signed up with nitro do not use it for any of the game based perks at all and use it for the stuff they can do in the discord servers. Some are subbed now for the better streaming quality their go live service has done.

Go live is really cool if you tend to stream like me and my friends do to one another and don’t want these random people popping in and out like you get on twitch. It’s not that I mind the randoms that pop up it’s just then you need to try and interact some and all that. I also know for a fact a ton of people will sub to boost specific servers. None of this stuff failed and it was only the free nitro games shit that was pulled.