in-game advertising
EA wants to try in-game advertising again, but promises a ‘thoughtful’ approach this time
This year has already provided all kinds of CEO-level lunacy, so what's one more to the pile, right? This latest case of C-suite brainworm...
Massively on the Go: Five features location-based MMOs keep using – but shouldn’t
I was hoping to cover a couple of other location-based games besides Jurassic World Alive this month, but as I played them, there were a...
A year after FTC complaint, Roblox will now hide ads for players 13 and under
Last year, the watchdog group Truth in Advertising (TINA) filed a complaint with the FTC over Roblox's "deceptive advertising" reach towards younger players, claiming...
Massively on the Go: Why Nintendo and Pikmin make sense in Niantic’s hands
With the recent news that Nintendo and Niantic will work together for more AR games based on Nintendo IPs, I thought it might be...
The Daily Grind: Is in-game advertising the MMO genre’s post-lockbox future?
Massively OP reader Sally Bowls pointed us to a fun piece on Frankengadget this week about Final Fantasy XV and its overt product placement....
The Elder Scrolls Online halts in-game ads
Wasn't it great when The Elder Scrolls Online put ads in the middle of the screen for cash shop items during a welcome back...
