Tweeting or posting the wrong thing in the wrong tone can have serious consequences for a game studio, which is something that Daybreak Senior Community Relations Manager Tony Jones knows all too well.
In a talk at GDC this week, Jones spoke on how the CM team advises and guides the developers in what and how they communicate to the fanbase. He said that this training is crucial: “It’s not that you try to restrict what they’re saying, it’s that you try and slow them down and think about what they’re saying before they say it. Everyone’s tone should be the same […] You want to kind of make that middle ground and make them appear as a cohesive team.”
Jones said that teamwork and consideration for how statements impact the company as a whole can make his job easier or harder. “Everyone should be working together, not jockeying for position on Twitter or on reddit,” he said. “Everyone works together, succeeds and fails together as a team, that includes the community management team.”[Source: PC Gamer. Thanks to Guy for the tip!]