How Daybreak strives to avoid social media pitfalls

    
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Tweeting or posting the wrong thing in the wrong tone can have serious consequences for a game studio, which is something that Daybreak Senior Community Relations Manager Tony Jones knows all too well.

In a talk at GDC this week, Jones spoke on how the CM team advises and guides the developers in what and how they communicate to the fanbase. He said that this training is crucial: “It’s not that you try to restrict what they’re saying, it’s that you try and slow them down and think about what they’re saying before they say it. Everyone’s tone should be the same […] You want to kind of make that middle ground and make them appear as a cohesive team.”

Jones said that teamwork and consideration for how statements impact the company as a whole can make his job easier or harder. “Everyone should be working together, not jockeying for position on Twitter or on reddit,” he said. “Everyone works together, succeeds and fails together as a team, that includes the community management team.”

[Source: PC Gamer. Thanks to Guy for the tip!]
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Cyroselle
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Cyroselle

Mutant sumo wrestling could at least be construed as being in the same universe as the Matrix.

Cyroselle
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Cyroselle

I snorted a it at your last line. Yup.

Cyroselle
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Cyroselle

Norway will likely be the first, their consumer protection/employee laws are already pretty stellar. The U.S. would be somewhere close to last with states like Oregon blazing the trail for the rest of the country.

Cyroselle
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Cyroselle

Man….. Somebody should make a video game about *that*.

Caec
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Caec

I don’t think it’s possible to avoid those pitfalls when you have the Smedster leading your team.

Golden_Girl
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Golden_Girl

syberghost Golden_Girl melissamcdon I know – they’re hilariously Bond-ish :-p

Radfist
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Radfist

Rebel Engie  As the CEO, I am sure he will still be running his mouth off at any opportunity.

Radfist
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Radfist

syberghost carson63000  Probably because they aren’t offering log in incentives for Raptr yet.

syberghost
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syberghost

Golden_Girl syberghost melissamcdon they’re now effectively owned by the Renova Group, which although a fraction of Sony’s size is still pretty damn big, and an order of magnitude dirtier than your wildest nightmares. “Hostile takeover” for them has in the past involved hiring mercenaries to seize competing business interests, allegedly.

syberghost
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syberghost

carson63000 take a look at Steam stats and see what MMO is consistently top there. It doesn’t really say anything about how it stacks up against MMOs in general, since the highest-played aren’t widely purchased through Steam and most other Steam MMOs only have 10%-20% of their usage via Steam, but it does say they’ve got a pretty healthy fanbase that H1Z1, despite being in a paid-only Alpha, is in the top 10 games most of the day and top 15 always on Steam.

It will of course be way down the list for broader trackers like Raptr.