PlayerUnknown’s Battlegrounds faces potential censorship in China

    
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GIbiz has picked up a Bloomberg piece that suggests China may be poised to crack down on PlayerUnknown’s Battlegrounds. China’s Audio-Video and Digital Publishing Association has apparently declared that the “gladiator-like mentality of the computer game deviates from the values of socialism and is deemed harmful to young consumers,” which will likely make it difficult for South Korea’s Bluehole Studios to ink that Tencent deal to formally publish the game in the region.

That’s bad news for the early access survival shooter, which as Steam Spy recently noted is already performing far better in China than anywhere else on the globe, picking up another million players in the country over the last few weeks, while the US has actually lost players and the rest of the world has more or less held only even.

While one analyst called the government declaration a “death sentence” for the game, GIbiz does point out that it’s not impossible even for ultraviolent games to get by the censors; indeed, Tencent’s CSGO, PUBG’s closest thematic competitor, was given a stamp of approval there last month.

Test servers for the PUBG will rev up this week, with vaulting and climbing mechanics and ultimately a vertical map to suit. This past weekend, Bluehole also rolled out another round of anti-cheat measures.

Source: Bloomberg via GIbiz
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Malcolm Swoboda

All hail Socialism.

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McGuffn

Samuel L Jackson told you to get the MFing pandas out of the MFing game, but did you listen? You did not.

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Armsbend

I wish one of these developers would grow the balls to simply stop all sales and support to China when they pulled this type of stunt. Give their people something to grumble about rather than cow towing every time the Commie bastards sneeze in their direction.

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Schmidt.Capela

That would mean giving up on a large part of their global potential revenue. According to the graphic in the article, Chinese players in PUBG are over twice more numerous than all other players added together, so not kowtowing to China could mean losing up to two thirds of their revenue.

And it’s not just games. Think, for example, about the Warcraft movie; it was a success because of China, and without the Chinese audience it wouldn’t have managed to break even.

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Jack Pipsam

If Hollywood did that, many films would have flopped in the last few years.

China is a big deal, China is important.

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Bruno Brito

Well, i kinda get your point but do you hate money?

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Schmidt.Capela

indeed, Tencent’s CSGO, PUBG’s closest thematic competitor, was given a stamp of approval there last month.

Sorry, but CSGO isn’t thematically close to PUBG; apart from both being FPS games with somewhat realistic weapons and mechanics they are completely different, particularly in how they are played and, more important for this specific situation, how the game justifies the violence.

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silverlock

It might just be the every man for him self part that they object to. If they remove that mod and just make it team only battles they might be fine then. Glorifying the individual over the team is probably whats upsetting them.

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Strykr619

AKA they want to copy the game and claim they own it….. SoP for PRoC.

Xijit
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Xijit

I was thinking this was the government trying to help force Bluehole into selling out to Tencent after they refused to go for an all out sale of the company.