The down side, of course, is that it’s pricey. Sixty bucks for a lightsaber pricey.
The rationale is that this will, hopefully, preserve the rarity of the item (and the sense of it being either very expensive or a very lucky drop) while also making it directly available to fans who want it. Naturally, no one is happy about this, either. Expect a similar reaction in a few weeks when everyone just gets a half-dozen unstable lightsabers for logging in and the people who had already acquired one are unhappy about having their work ruined.
Source: Official site via Dulfy; thanks to Sally for the tip!