Facebook has announced that it’s once again dropping the price of the Oculus Rift: The device-with-headset bundle will fall from $499 to $399, making permanent the “temporary” price reduction seen this past summer and following another large drop down from $600 in March, a price tag analysts pegged at the time as way too high.
But in perhaps even more intriguing news, Facebook’s announced the Oculus Go, a new headset supposedly in the “sweet spot” between the existing Rift and competitors like Samsung’s Gear VR. Shipping in November, it’ll run just under 200 bucks.
“We want to get a billion people in virtual reality,” Facebook CEO Mark Zuckerberg says.
