marketing

The Quick and the Gay

Best not be toxic on YouTube, Overwatch players, because Blizzard is watching you

Back in 2013, when Linda "Brasse" Carlson still fronted SOE's community branch, she made headlines for making SOE's anti-toxicity policies very clear. "If...
SWTOR

The Daily Grind: Is in-game advertising the MMO genre’s post-lockbox future?

Massively OP reader Sally Bowls pointed us to a fun piece on Frankengadget this week about Final Fantasy XV and its overt product...

E3 2016: Chatting E3 demos and MMO research with Red Fox Insights’ Jake Parmley

I'm wrapping up my on-site E3 coverage this year with a meeting more about the industry meta than about any one game. The interviewee? Jake...
Pre-burned.

The Daily Grind: Should MMORPGs use Kickstarter as a promotional option?

One of Tuesday's big bits of news was that Hero's Song - John Smedley's big post-Daybreak project - was cancelling...

ZeniMax seeks a million reasons to play Elder Scrolls Online

Are there a million reasons to play Elder Scrolls Online? ZeniMax thinks so, which is why it's come up with a new #MillionReasonsToPlay marketing...
It's pretty cute in person.

The Daily Grind: Have you bought real-world memorabilia for an MMO?

I don't think it's going to surprise anyone that I'm a pretty big fan of Final Fantasy XIV. Despite that fact, it may...

SWTOR dares you to choose your path

A new promotion from the Star Wars: The Old Republic team highlights how players can make key decisions in their characters' story. The following...

The Soapbox: It’s the little things that make an MMO special

In the years that I've been playing and covering MMOs, I've noticed that there are two distinct phases when it comes to introducing a...

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