Blizzard files ‘Compete’ e-sports trademark

    
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Blizzard files ‘Compete’ e-sports trademark
Blizzard is looking to strengthen its e-sports brand, as the multi-game developer has filed for a trademark relating to TeSPA’s Compete tournament service.

According to the trademark filing, the proposed service provides “an online non-downloadable internet-based system application featuring technology enabling users to organize and promote e-sports tournaments, to create and customize tournament brackets and ladders, track tournament progress, maintain related statistics, and post results.”

Compete previously hosted at least two Blizzard college tournaments, one for Heroes of the Storm and one for Hearthstone. TeSPA is already in bed with Blizzard, with its founders having joined Blizzard’s e-sports team back in 2013.

Source: Gamasutra

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PurpleCopper
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PurpleCopper

A trademark for that kind of e-system?

I’d be pretty damn surprised if something like that was invented years ago.

Smiggins
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Smiggins

Blizz’s MOBA is rather terrible IMO.

MOBAs are already simple and casual friendly but they took it and dumbed it down even more.

Armsbend
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Armsbend

bryanjturner I believe with Overwatch they are more interested in going after Valve’s slice – which is infinitely more important and profitable than Riot’s singular video game.  Riot is Zynga.  Riot is Rovio.  If gamer’s taste change on a dime like they have done since they started playing them – the company is done.

SamVenice
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SamVenice

Sadly, unlike Dota2 & LoL, Heroes of the Storm keeps map data clientside. Yep.
That’s right, including what you shouldn’t see. Yep.
Compete?

Sorenthaz
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Sorenthaz

bryanjturner Don’t see how this is a sign that they want to directly take LoL head on.  Sounds more like they want to better establish and grow Hearthstone/Heroes of the Storm as e-sports.  Maybe SC2 as well if that’s somehow not already fleshed out well enough.

Armsbend
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Armsbend

TomTurtle It is direct advertising you can buy for a mouse and a tshirt.  caster will say anything a developer tells them to for a trip to their offices and a slice of pizza.  They have none of the baggage games journalism does.

Radfist
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Radfist

Try to ‘compete’ with all the bots.

SaloMaya
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SaloMaya

It’s like Edge all over again.

TomTurtle
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TomTurtle

E-sports is the new hotness and really, why wouldn’t it be? It’s profitable, raises awareness of a title and helps with player retention if done well. Blizzard’s got the money to dump into it anyhow.

bryanjturner
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bryanjturner

Is this an attempt at taking LoL head on for the competitive MOBA spotlight I assume?